Content Management for Media Companies

Sports portal publishes and syndicates highly topical multimedia content

Sport1.de is Germany’s leading online sports portal. In-house editorial staff relay up-to-date, well researched news and behind-the-scenes reports on sport-related topics from a range of multi-media sources. Multimedia service provider Sport1 GmbH furthermore develops, produces and syndicates digital moving images and mobile content for web and teletext pages, as well as for mobile communications suppliers. As the editing system of choice, FirstSpirit meets its high demands for performance, multimedia flexibility and instantaneous availability.

The web presence, based on FirstSpirit and developed by e-Spirit partner ARITHNEA, facilitates amongst other aspects:

• Integration of comprehensive advertising techniques and tracking systems, improvement of editorial processes for up-to-the-minute publishing
• Simple incorporation of multimedia content such as videos and slide shows
• Social media management: recommendations, comments, social bookmarks and RSS, for instance, enhance interaction with the readers and boost website traffic
• User-friendly, clear navigation concept
• Professional searches for all content

Segment and target group focused content management

Multiple-client system to facilitate the running of several domains from a single infrastructure

Wunderweib.de is the comprehensive umbrella site for 30 women’s magazines published by Bauer Media Group. Working with FirstSpirit, the e-Spirit partner neofonie made it possible for the editorial team to work efficiently on a massive spectrum of context – coming up with a solution that is truly unique in this industry.

Users can access the portal directly via www.wunderweib.de, as well as through each of the relevant sites of the 30 associated magazines. In response to the segment and target group, the relevant content for each magazine is filtered and displayed in sections. Unique to this multi-branding concept is that editorial content can be displayed in a number of navigation headings, under each of the domain names, through the integration of specific modules. The online portal and editorial system, with its complexity and flexibility for expansion and featuring integrated search, community and live video streaming, is an impressive and cost-effective solution for the presentation of print media over the Internet.

Uniting four magazines through one umbrella portal

The Bauer Media Group culinary portal LECKER.de bundles the four cooking magazines lecker, kochen & genießen , Tina Koch- und Backideen and Rezepte pur . With FirstSpirit, correlations between the different editorial offices can be used perfectly. The umbrella brand strategy, which aims for a broader coverage and more efficiency in content maintenance, was developed in collaboration with the IT service provider neofonie. The project was up and running in a record time of only five months.

High-performance solution for heavy traffic

• Keeping content and websites’ navigations structures separate: editors enter content only once to apply it to multiple navigation columns and on all linked domains
• Stable and powerful system with rapid response times, even during periods of heavy traffic
• A range of search functions such as a recipe search, or a “refrigerator search”, which allows for advanced and intuitive search refinement
• High usability makes content management simple

Legal portal chooses the security of FirstSpirit CMS

juris GmbH has almost 30 years of experience in the provision and preparation of legal information such as laws and rulings from all jurisdictions, and provides over 15 million documents through its portals. Upkeep of this data is facilitated through its own internal document management system (DMS). The law portal offers its professional users packages, modules, specialist portals, commentaries and specialist magazines, in addition to complimentary services and information such as seminar opportunities and newsletters. This content is produced and managed with FirstSpirit, which will include all of the company’s web projects by the end of 2010. At that point the CMS will be running several thousand pages on the legal portal’s more than 15 domains and, for instance, will relay content for newsletters and customer mail.

Determining factors for the choice of FirstSpirit included:

• The system’s ability for multiple application, across various output channels and through different specialist portals, of content and layouts which need only be entered once.
• Persuasive user-friendliness for editors
• The ability to work detached from the pre-existing portal solution
• Java architecture
• Scalability
• Possibilities for long-term historization
• Comprehensive and innovative functionalities out of the box, and the rapid implementation these enable