One topic that is becoming more and more important in the area of enterprise communication is that of "Web 2.0" functionalities as a means of contacting and sharing information with customers.
Such simple components as ratings and feedback features offer companies a relatively uncomplicated way to get started in this new area of technology, one that many companies are already taking advantage of.
In the past, large-scale communities have been more of an exception than the rule. But this is almost certain to change in the not-too-distant future.
To make sure that it is actually possible to achieve the goals you want to achieve when implementing these features, close attention should be paid to ensuring proper integration with a content management system (CMS).
