New Beacon Research: Content and the Next Generation Portal Experience


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New Beacon Research: Content and the Next Generation Portal Experience

Achieving employee and web visitor engagement through the seamless integration of web content management


There is an opportunity for the portal to move from internal workhorse to providing a contemporary self-service interface that will transform a web visitor’s experience, whether it’s an Intranet, Internet or Extranet site. Unfortunately, experience has shown that by creating a web property on a portal infrastructure alone organizations have not been able to fully grasp this engagement opportunity.

In the latest beacon paper Content and the Next Generation Portal Experience Scott Liewehr, Lead Analyst at Gilbane Group, describes this opportunity to deliver a blend of personalized services and relevant content and the reasons organizations cite when they find themselves constrained from doing that.

The paper goes on to discuss how integrating a contemporary web content management system could be a possible solution, the features that organizations should look for and the business benefits that they could see.

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About the author

Scott Liewehr is Lead Analyst and Senior Consultant in Gilbane’s Web Content Management (WCM) practice. He works with enterprise and government agency clients on projects ranging from needs assessments and technology acquisitions to strategy and planning. As an analyst, Scott contributes to Gilbane Group’s research, focusing on WCM-related topics such as web engagement.

About the Gilbane Group


The Gilbane Group provides analyst and consulting services dedicated to content strategies, practices, and technologies and their application to high-value business solutions. We have delivered quality market education and insight to global enterprises, governments, non-profits, publishers, and information providers since 1987. The Gilbane Group is part of Outsell, Inc., the only research and advisory firm focused on the publishing and information industries. http://gilbane.com