New Internet presence for 200 branches / central content platform for the future
Degussa Bank GmbH is expanding its sales channels for private customers via the Internet. FirstSpirit, a content management system (CMS) provided by e-Spirit AG, is at the core of the campaign. The websites of more than 200 branches are redesigned based on the new system as an initial step. Future plans call for the implementation of the entire website www.degussa-bank.de through the CMS along with the integration of banking functionality. Customers will benefit from a more attractive, flexible and location-specific online offering combined with excellent page performance and fast access. The advantages for Degussa Bank include shorter implementation times for individual web projects, decentralized content management and lower operating costs. As a bank for private customers, the financial institution offers a range of modern products and services including financial investments, securities transactions, private loans and construction financing as well as telephone and online banking. The branches are located in industrial, business and technology parks as well as major commercial districts.