Efficiently implementing and maintaining websites with integrated online shops
An attractive, flexible and stable website is a key prerequisite for business success on the Internet. This is why powerful content management solutions that allow online retailers to efficiently implement their long-term web strategies take center stage in the presentation of e-Spirit at the EuroShop 2011 , the global retail trade fair in Düsseldorf, Germany (February 26 to March 2). In the EuroCIS section of Hall 6, Booth C49, e-Spirit will be demonstrating how companies can implement attractive e-commerce portals, company websites and intranets using the content management system (CMS) FirstSpirit while at the same time reducing the effort and costs of content administration.
User-friendly optimization of the editing process
The FirstSpirit CMS provides content and functions from various systems on a uniform integration platform. In addition to existing shop software, product information management (PIM) and media asset management solutions, databases, community software and portals such as SAP NetWeaver or IBM WebSphere can also be integrated into the CMS. This makes the CMS the main work environment, used by editors to access and publish on the web all content required for the ideal presentation of products and for online transaction processing. Content only needs to be created and maintained once, then can be easily used for all output channels.