For greater customer proximity: BGV supports its brokers with a new portal Online from 6 May
BGV / Badische Versicherungen are now offering a portal that accelerates and simplifies communication and workflows between the long-established insurance provider from the southern German state of Baden-Wuerttemberg and its brokers. The new portal is both an information and service platform and enables brokers to transact all business processes online and without any delays.
FirstSpirit, the Content Management System produced by Dortmund-based software house e-Spirit AG, has been used by BGV since 2007. Whereas the BGV website www.bgv.de is aimed at private clients and business policyholders, the new broker portal has been specifically designed and implemented to meet the needs of insurance brokers.
The Badische Versicherungen Group unites the Badischer Gemeinde-Versicherungs-Verband, the Badische Allgemeine Versicherung AG and the Badische Rechtsschutzversicherung AG under one roof. BGV project manager Carsten Gauch and his team used the templates from the existing website to give the portal its fresh and accessible design. Content such as product descriptions that is used for both the website and the broker portal only has to be maintained once in FirstSpirit by the editors; the CMS separates structure, layout and content. Every publication occurs in strict compliance with the CI – without editors having to pay attention to the specifics. The project was realised in-house together with Cologne-based Internet agency reality bytes, adopting a coaching approach.
Efficient content management makes comprehensive e-business solution possible
FirstSpirit’s module search and personalisation features were added especially for the broker portal. They give brokers personalised access and allow them to call up the attributed processes at any time in the portal. In addition, the interface can be customised according to individual user requirements. Brokers can also find all of the information, forms and brochures they require using the search function – ranging from application forms and general terms and conditions through to marketing material.
But it is not just about visual appearance and functionality: All business processes from rate inquiries and insurance applications through to claims notifications can be handled online and the inventory can be easily managed. All of this makes BGV’s broker portal an effective and comprehensive e-business solution.
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