CEO Joern Bodemann about interdependency of user expectations and the design of solutions
Modern content management systems offer a lot of functionality but only parts of it are being used by the actual users. This is the same with almost all modern technological devices and software. This presentation shows the results of the e-Spirit usability research seen from a broad perspective. By using astonishing simple and very funny real world examples Joern Bodemann will show how the user expectation can be matched to software design. The results can be applied to all kinds of software. Attendees will learn that users are not looking for intelligent design of user interfaces anymore but for “cool design”. It will be discussed why this has changed and what is “cool design” these days. He furthermore presents the thesis that users don’t have a usability “problem” with software in specific, but with technology in general – we as users have already accepted this in a lot of areas but not in the area of software.
Demonstration: “Usability Matters… Or, Why On Earth Did They Design It That Way?”
Speaker: Joern Bodemann, CEO, e-Spirit
When: Tuesday, June 16, 2009, 1:00 pm
Where: Web Content Conferences, Gleacher Executive Conference Center, Chicago
The complete conference program can be found here.