Wunderweib.de is the central Internet portal for 30 women's magazines
The FirstSpirit™ Content Management System (CMS) from e-Spirit consolidates the websites of 30 women's magazines from Bauer Media Group. The publisher follows its previous launch of the food portal, Lecker.de, with Wunderweib.de
, a comprehensive portal it created to serve an additional segment. Technical conception and development, as well as design and application maintenance, are once again being provided by neofonie,
the IT full-service provider based in Berlin and e-Spirit partner. The result is a solution which in this form is unique in its industry and allows for an enormous variety of content to be managed using efficient editorial processes.
Users can access the new portal either by visiting www.wunderweib.de or any of 30 brand entry points for the individual print products. The content for the various brands is organized and controlled for specific segments and target groups. The unique feature of the multi-branding concept here lies in the fact that by using the relevant context modules editorial content can be displayed under various navigation headings and in all the domains. This complex and easily extendable online portal, with its editing system, integrated search solution, and community- and live streaming, thus represents a compelling and cost-efficient solution for introducing print brands to the Internet.
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