J. Boye Conference – e-Spirit enters "2009 Web Idol" competition

Burda Digital Report: Integrated Online Communication with FirstSpirit™ Platform

e-Spirit will attend the J. Boye Conference in Aarhus, Denmark from November 3-5 as an exhibitor, sponsor, and contestant. The developers of the FirstSpirit™ Content Management System (CMS) will focus on the topic of usability in their conference presentation. Innovative functionalities which simplify work for online editors and therefore help companies manage and publish web content time- and cost-effectively with a maximum of user friendliness are key criteria in selecting a CMS solution. e-Spirit will be providing information at its stand on a range of clever strategies and possibilities which will help to reuse content effectively. It will also give a preview of the new features in its upcoming software release, FirstSpirit™ 4.2; at the ContentCruiser for example, a browser-based web client which editors can use to make changes quickly and conveniently directly in their page view.

Heiner Weigand, Head of Online Business at Burda Digital, will discuss online communication strategy at Hubert Burda Media in his presentation "From Social Media to Cross Media Publishing". Taking as an example the magazine "Mein schöner Garten" (My Beautiful Garden) he relates his experience structuring and maintaining an integrated content management platform based on FirstSpirit™ which combines online- and offline content, as well as community- and commerce features.

The topic of usability will also be the focus of e-Spirit's entry in the "Web Idol" presentation. The fast-paced event is a rather unique casting show and a popular highlight of the conference: selected developers in the web industry are given seven minutes to impress the jury and the audience with their product demo. The auditorium elects the winner the "Web Idol 2009". e-Spirit will be entering the competition this year for the second straight year.

The J. Boye Conference is an international, cross-industry event for users in the web industry. The congress brings together practitioners with a similar set of job roles and challenges and provides a range of opportunitites to share experiences with Internet, intranet, and e-business solutions, as well as examples of best practices, current trends, and discussions.

For more information please visit the conference website.