New customer Deli XL and new partners in Benelux

e-Spirit expands presence in Benelux wIth new partners Colours and Unic and first dutch customer win

With the addition of the food service company Deli XL , which provides a full range of food products for large kitchens, e-Spirit AG has acquired its first customer in the Netherlands. At the same time, the maker of the Content Management System FirstSpirit is also expanding its partner network in the Benelux. With Colours and Unic B.V. , e-Spirit is expanding its network with two additional Dutch specialists for e-business solutions.

FirstSpirit™ stands out through usability

Deli XL, which employs approximately 2,000 people at 18 locations in the Netherlands, will completely redesign its website for much greater interactivity using FirstSpirit™ as a basis. The company will be assisted in the project by the new e-Spirit partner, Colours, who won the project for e-Spirit and are responsible for the complete project management. User-friendliness was one of the key factors in the decision to choose FirstSpirit™. One of the areas where FirstSpirit™ shined, for example, was with its media management capability: Editors are not required to create and upload graphics one by one, but instead can transfer entire folders to the media store using drag and drop. This saves valuable time, particularly with media-intensive websites such as Deli XL's. As Martin van Dam, director of marketing and e-commerce at Deli XL, explains: "Basically there were two main goals we wanted to achieve with our site relaunch: On the one hand, we needed our site to be a leading service portal, but at the same time we also wanted to make sure our customers had a quality experience when they visit the site." In addition, in the future every user will create their own homepage and will then be able to display only the content they're interested in. The system will remember the configuration for each individualized homepage and display it exactly the same way on the next visit. Future plans also call for a dynamic recipe database which displays matching recipes and wine suggestions for real-time selection, and also provides a convenient search feature.

The IT provider Unic Benelux develops and supports efficient e-business- and Enterprise Content Management solutions for various notable companies such as Coca-Cola, Bobcat Hewlett-Packard, and Credit Suisse. According to Michel da Silva, CEO of Unic Benelux: "The partnership of e-Spirit and Unic offers our customers a top-flight content management solution. With FirstSpirit™ we're expanding our offerings with a high-performance product in the high-end segment."

After launching the partnership with TopForce in September, e-Spirit has continued to steadily increase its presence in the three neighboring countries. "The acquisition of Deli XL as a new customer in our view confirms the fact that entering the Benelux market through strategic partners is the right way to go," says Jörn Bodemann, CEO of e-Spirit. "With their extensive web- and project know-how, along with their solid contacts in the industry, Unic and Colours are ideal partners for our CMS FirstSpirit™."