More than just Web Content Management

Individual solutions for a successful online concept

FirstSpirit effortlessly manages all of a company’s content, regardless of where it resides on corporate websites, online stores, enterprise portals, intranet or extranets.

Online store systems, online marketing tools, social media, cloud solutions, text, images and video files can be integrated into an overall re-design concept with maximum ease of use for both the website visitor and the editorial, PR, marketing and technical professionals who work with FirstSpirit.

FirstSpirit offers:

Smooth creation of attractive websites, online stores and portals
Website enhancement using editorial and social content
Flexible content re-use across various channels
Higher conversion rates and sales due to effective cross-channel management
Central creation, coordination and evaluation of online marketing campaigns
Support for automated lead generation and lead management
Optimal usability for all users: customers and back-end staff

Appealing Corporate Websites

With FirstSpirit, companies can easily create appealing websites with high-quality content to ensure strong customer loyalty and generate highly qualified leads.

Corporate websites with FirstSpirit: The benefits at a glance

Higher user satisfaction and stronger customer retention
Convenient management of multilingual Web projects and multi-sites saves time and effort
High usability for content editors makes managing and editing content and infrastructure easy
Simple enhancement of websites with attractive editorial and social content as well as cloud services
Optimizing customer engagement and customer experience with personalized and dynamic content delivery
More qualified leads through integrated marketing campaigns and support for automated lead generation and management
Optimal Web presence with SEO-optimized URLs

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Compelling Enterprise Portals

FirstSpirit turns enterprise portals into dynamic platforms that employees turn to daily to get information, do their jobs and make use of company self-service features.

Enterprise portals with FirstSpirit provite:

Content administration without the need for special portal expertise
High employee acceptance and regular use
Simple personalization through dynamic widgets
Time and money savings through efficient content editing and flexible reuse of content
Convenient management of multilingual Web projects and multi-sites
Automatic customization based on corporate designs
Single sign-on means fewer work steps

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Flourishing E-Commerce Platforms

With FirstSpirit, providers can easily create attractive online stores that offer customers a satisfying shopping experience - from learning about products to the purchase, delivery and feedback.

E-commerce with FirstSpirit provides:

Ability to add eye-catching appeal to turn online stores into profit generators
Effective cross-channel management boosts sales growth by converting leads into sales
Efficient processes improve end-to-end user experience
Time and money savings from flexible reuse of content
Support for multiple channels and formats saves time and money

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Effective Online Marketing

FirstSpirit assists marketing professionals throughout the customer acquisition process, from planning to implementation, analysis and optimization of individual campaigns.

Online marketing with FirstSpirit provides:

Successful cross-channel campaigns for more conversions and sales
Time and money savings from flexible reuse of (multimedia) content
More repeat visitors through an engaging and contextual user experience
Social media communication channels with customers and prospects
SEO-optimized URLs and analytics to learn about visitor behavior
A/B testing of landing pages, mailings and teasers to nurture growth in click rates
Rules-based mailings and forms to tailor sales approaches and boost conversion rates

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Universally applicable and internationally recognized

FirstSpirit is universally applicable and recognized in all industry sectors. More than 200 international companies like Bosch, KLM, Commerzbank, Speedo, Sterling Jewelers, Nintendo of Europe, adidas, Fives, Schaeffler, MAN, Geberit, and Media-Saturn rely on FirstSpirit.

>>> Customer overview

FirstSpirit makes managing content a breeze

It’s a fact of the Internet world: User experience and content are key factors to the success of a website. More to the point, highly topical, relevant content must be presented in a way that makes visitors want to return—again and again.

FirstSpirit takes managing content and user experience to a new level of simplicity and efficiency both for the users of websites, portals or online stores as well as for the editors in the back-end.

: AppCenter: Optimizing editorial processes by integrating (web) applications in the CMS – one example: online image editing

: Office integration: Editing different documents directly in the FirstSpirit preview

: SmartLounge with integriated Live Preview

: Content Highlighting for simple navigation and orientation

: Extended WebClient for direct editing in the browser preview

: Multi-Tabbing for flexible editing in multiple tabs

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Two editing environments for best usability

Key to FirstSpirit’s outstanding usability is its two-client strategy that’s based on the user’s role as either an editor or administrator. Users simply chose the tool they need to get their jobs done quickly and efficiently.

: Working with WebClient

WebClient:

FirstSpirit WebClient is an author interface that gives editors an easy, intuitive way to edit content directly on the website. Editors work in the browser to get tasks done as comfortably and quickly as possible without the need for specialized training.

: Working with JavaClient and integrated apps

JavaClient:

FirstSpirit JavaClient is a powerful tool for editors who need to do more than simply create text and edit Web pages. With JavaClient, complex tasks such as merging and sending content to and from a variety of sources can be dealt with quickly and easily.

More highlights of FirstSpirit:

AppCenter offers cloud services directly in the CMS

More efficient use of cloud services and third-party applications: Via the FirstSpirit AppCenter, integrated Web applications and other integrated solutions, such as portals, databases or office programs, can be used directly with FirstSpirit serving as a central editing cockpit.

Secure existing investments, kep options open: Since AppCenter enables the integration of existing applications, companies continue to benefit from investments they have already made, while having the option to add additional or new (Web) applications whenever they want.

Clear and intuitive operation for more efficient work

Previewing makes content maintenance easier: Editors see the effects of changes right away, both in JavaClient with its integrated preview as well as in WebClient, where they work directly in a browser.

Clear, use-friendly design: A clean work area with intuitive entry components, menus and report areas makes it faster to orient content and implement changes.

Easy organisation, searching and finding

Searching and finding happens fast: Integrated full-text search with auto-complete and wide-reaching filter/sorting options of results. For non-textual searches, objects can be added into the search using drag & drop. Search results can be dragged directly from the search dialogue into entry components.

Easy organization: Structured bookmark files and a clipboard to "park" FirstSpirit objects and data from local workplace computers for later use speed up and simplify the setup of content pages.

Flexible processes that adhere to requirements: The simple workflow management is configurable out of the box, so publications and the attendant approval processes can be individually tailored.

Tools for higher content quality and a lighter workload

Fewer work steps save time: Extensive drag & drop makes quick work of creating, inserting and moving content—both within the clients as well as from connected and external systems.

Automation eases workload: Wizards guide the user through each content management step and check whether entries are allowed.

Boost content quality with dynamic forms: With FirstSpirit’s dynamic forms, complex content can be simplified and plausibility tests can be performed automatically. Dynamic forms support editors in ensuring high-quality content.

Search engine optimization: Editors can use the URL generator to give sites better retrievability (SEO-URLs) and create multilingual, or catchy short URLs for landing pages.

Content reuse enhances consistency, saves money

With FirstSpirit, content that has been set up once can be easily reused within a project as well as across clients and for publication in different channels. Reusing content saves time and money while helping businesses maintain a consistent Web presence.

Multi-project capacity: Implement diverse brand presences to give company websites a consistent look and feel with a central content management platform.

Multi-channel capacity: Create content once, process it in different formats and configurations and output it in any number of ways—websites, portals, intra- or extranets, mobile, e-commerce sites, e-mail newsletters, print, desktop publishing (DTP) or technical documentation.

Platform neutrality: FirstSpirit easily integrates into any system landscape—and as such can be easily integrated into your IT infrastructure.

Multiple languages: FirstSpirit effortlessly handles multilingual websites with their myriad requirements—tools for managing translations, automated distribution of content in any number of languages, change tracking and localization workflows. It even offers fallback strategies for untranslated content.

Modular upgradability

Modular upgradability: FirstSpirit can be easily enhanced by simply integrating additional modules. Besides the certified modules, any existing systems, databases or Web applications can also be easily integrated with FirstSpirit.

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