FirstSpirit™ CMS for E-Commerce

FirstSpirit™ can be easily and quickly integrated into any desired or existing e-commerce system. All data, images and functionalities from product information management (PIM) or media asset management (MAM) systems and shop backends, e.g. the IBM Management Center for WebSphere Commerce can be opened, edited and integrated into the shop directly in the CMS via a central interface.

By using FirstSpirit™ data and documents can be output in all kinds of different formats as well as on online and offl ine channels. These include HTML, XML and PDF as well as newsletters, brochures and mailings. The visualization of online shops can of course also be optimized for output on mobile devices.

The flexible integration, editing and output options in FirstSpirit™ make it easier than ever before for all employees in the editorial, PR, marketing and functional departments to provide high-quality and topical content on e-commerce websites. Editors of complex, international online shops also benefi t from effi cient multilingualism and translation management workflows.

Thanks to single sign-on, users no longer have to log in separately in their e-commerce solution, but instead can edit all content and applications directly in FirstSpirit™ - far more conveniently and with fewer actions. This simplifies and accelerates the maintenance of web shops, reduces susceptibility to errors and therefore results in time and cost savings.

Positive user experience for editors and customers: Only an e-commerce platform, which provides attractive content, is successful in the long-term. With FirstSpirit™, editors can easily and quickly integrate attractive, interactive and personalized content into the online shop. This includes product info, videos and recommendations or feedback and discussion forums.

The FirstSpirit™ AppCenter enables seamless integration of the necessary web applications. Enriching the online shop web pages to include marketing content – with variable layout design within the framework of the defi ned corporate design – and consideration of regional differences in the offering and display make a decisive contribution to positive user experience and high recognition value of the web page.

In this way, providers can offer their customers a continuous shopping experience – from the procurement of information to the purchase and delivery process through to the subsequent feedback option.

Thanks to full Unicode support, documents can be entered in FirstSpirit™ in any and any number of languages, whereby the texts are kept synchronous in the standard by means of the document structure. Optionally, language-specific variations of sections, chapters or whole documents are also possible. FirstSpirit™ can also handle language-specific pictures and graphics.

Translations can be carried out directly in FirstSpirit™, whereby language variations can be positioned next to each other on the screen and changes to the document immediately visualised. In this way, new text passages to be translated are quickly identified.

An XML-based export/import interface for (sub-)documents also enables external translation of the content with the help of professional translation tools.