Page views and clicks are gold—whether it’s a customer or prospect searching for a product or service and an employee navigating a company website. Clicks that more quickly translate into sales or boost productivity are the direct result of content that resonates with your audience. Content tailored to a particular user’s interests and preferences has a far greater chance of hitting the mark than random, generic content.
Tapping into mouse-click gold is easy with FirstSpirit CMS. It makes personalizing your website nearly effortless, so your visitors get content pertinent to them. Every time. And you get clear, accurate profiles that help you effectively segment your audiences—regardless of their device, desktop or mobile, so they can consume content however they choose.
What’s more, FirstSpirit integrates with your analysis tools, sales and marketing automation systems and other Web tools, so the right content goes to the right people. In other words, you minimize waste circulation and obtain higher conversions rates. And FirstSpirit makes your content creators’ and editors’ lives easier by giving them the ability to easily add, edit and reuse content without turning to IT for support.
For more information about how FirstSpirit can help you get personal, contact us today!
With the personal approach gaining in popularity on e-commerce sites and intranets, companies that recognize its value early will reap the rewards. FirstSpirit is the right tool to help you create and dynamically present personalized content to reach and engage your target audiences time and time again.
An absolute highlight is how easy it is to distribute and reuse content which allows us to effectively target speciﬁc user groups on our websites and in sales campaigns according to region/country and interest.