Efficient e-mail marketing using FirstSpirit™
The EmailMarketing module provides comprehensive functions for easy creation, targeted dispatch, optimum personalization and efficient evaluation of an e-mail newsletter or mailing campaign.
Permission based marketing ensures long-term customer loyalty and satisfaction. Various opt-in procedures enable flexible adjustment to your data protection and convenience requirements. For example, the double opt-in procedure provides optimum security for you and your customers.
Only by addressing your customers personally and by individually compiling information for each customer can you establish long-term customer loyalty and prevent cancellation of the newsletter subscription.
Maintenance of customer data is an elementary part of efficient newsletter and e-mail marketing management. Bounce management, i.e. the detection and classification of undeliverable returns and other incoming e-mails is particularly important.