EmailMarketing

Efficient e-mail marketing using FirstSpirit™

The EmailMarketing module provides comprehensive functions for easy creation, targeted dispatch, optimum personalization and efficient evaluation of an e-mail newsletter or mailing campaign.

Permission based marketing ensures long-term customer loyalty and satisfaction. Various opt-in procedures enable flexible adjustment to your data protection and convenience requirements. For example, the double opt-in procedure provides optimum security for you and your customers.

Only by addressing your customers personally and by individually compiling information for each customer can you establish long-term customer loyalty and prevent cancellation of the newsletter subscription.

Maintenance of customer data is an elementary part of efficient newsletter and e-mail marketing management. Bounce management, i.e. the detection and classification of undeliverable returns and other incoming e-mails is particularly important.

Channel and evaluation management

Both areas of subscription and channel management with their corresponding evaluation options are covered by the Universal Messenger system of our partner, Pinuts media + science.

The creation and assignment of mailings to channels (distribution groups) takes place via FirstSpirit™.

An overview of the features: