Apart from static content, personalized content is playing an increasing role in modern intranets and extranets. Certain information may only be accessible to selected persons or groups. Other information is in turn only of interest for employees of a certain location or for visitors with a special interests profile. The FirstSpirit™' DynamicPersonalization module provides the necessary tools to easily implement such requirements for the personalized preparation of content.
DynamicPersonalization
DynamicPersonalization
Apart from managing user profiles, the categorisation of content in FirstSpirit™ is also very important for efficient personalization:
- In the editing system of FirstSpirit™, content can be categorized by means of metadata. This enables assignment to users or interest groups directly in the CMS.
- The stored meta information can be used for checking rights/permissions or for displaying user targeted content in the live system.
DynamicPersonalization uses a runtime component to evaluate the metadata defined in the FirstSpirit™ editing system and displays the personalized content. Only the page or parts of pages which actually contain personalized information are dynamically calculated. Unpersonalized content can continue to be delivered statically.
By using a Java tag library, which can run on any JSP engine, the template developer can access both the defined metadata and the deposited profile information.
FirstSpirit™ DynamicPersonalization is a team player
You can of course also use FirstSpirit™ DynamicPersonalization as an independent solution. But its use is particularly interesting in interaction with other components:
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