Real-time analysis for website optimization
Analysis of user behavior on company websites is an important measure from which potential improvements can be derived and carried out in the CMS. With the FirstSpirit™ WebControlling module, e-Spirit offers online editors a convenient solution for analyzing visitor behavior in real-time.
The module integrates the web analytics software of etracker, whose functions can therefore be used directly in the CMS. Through graphically prepared statistics and the link clickmap and click heatmap visualization features, it immediately becomes apparent "on the object" to which user behavior editors have to respond and which optimizations are necessary.