Case studies


Content Management Solutions

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Case studies

Agravis

Efficient multi-site management through integration of FirstSpirit™ and IBM WebSphere

Agravis relies on an integrated platform based on FirstSpirit™ CMS and the IBM WebSphere Portal to implement Internet and intranet projects quickly and consistently, and to design the maintenance process as simply and efficiently as possible for employees.


Highlights:

  • Delivery of customized information, services, and applications for customers, partners, and employees
  • One CMS for 70 web sites and portals
  • Drastic time savings due to efficient editing processes on a standard content platform
  • Ease of use: content management by specialized departments frees up IT and corporate communication
  • Rapid time-to-market: creation of new portals in half the time
  • Advantages for employees and partners: evolution from information portals to application and process portals

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BGV Insurances

FirstSpirit™ optimizes business processes in the insurance industry

FirstSpirit™ provides efficient management of the various online communication channels of the BGV: Internet and several extranets for brokers and for agents


Highlights:

  • central service platform for external employees and partners
  • web-based processing of business processes from rate information through claim notification
  • historization of texts, templates, media, documents, and database content for complete recoverability of earlier versions
  • greatly reduced administration expense through central integration platform
  • future-proof through modular extensibility
  • awards: “Eisenhut Award for distribution software” for best brokerage portal

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Fives Group

Fives Group employees use FirstSpirit to quickly and easily create portal content

With FirstSpirit™ as a content integration platform, the Fives Group has significantly increased the efficiency of their content editing and work processes and improved global communications across 6,100 employees throughout the company.


Highlights:

  • Implemented in less than a month
  • Faster, easier updating and management of the corporate portal
  • Significant relief of the central IT department
  • Fully integrated with SAP NetWeaver portal
  • Improved global communications across 6,100 employees in 30 countries
  • Rapid ROI thanks to simplified content editing processes

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Geberit AG

A central CMS for the corporate website and its 41 country websites

FirstSpirit™ enables Geberit to flexibly (re-)use content for sales campaigns and landing pages and hence speed up the time-to-market for product and brand communication in 41 countries up to 50 percent.


Highlights:

  • A central CMS for the company‘s corporate website and its localized websites in 41 countries
  • 50 percent faster time-to-market for product and brand communication
  • Flexible content recycling for sales campaigns and landing pages
  • Websites that target specific user groups based on country, language, and interests of the visitors
  • Outstanding end-to-end user experience for editors and website visitors
  • Easy to use editing tools save time and money
  • Flexible integration of third-party solutions through FirstSpirit™ AppCenter
  • Faster go-live for corporate and localized websites

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Görtz GmbH

Görtz selects FirstSpirit™ as Content Management System

With over 200 outlets and 3,000 employees, Görtz is one of Germany’s leading shoe and accessory retailers.

Görtz has thoroughly revised its corporate presentation and launched a new design, new functions and a new content management system to facilitate direct, fast and convenient website maintenance by its employees. The solution of choice: FirstSpirit™ CMS.


Highlights:

  • Database integration over existing interfaces
  • Strong ease of use
  • Simple management of content and structure "in-house"
  • Expandability for multiple languages
  • Fast implementation

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Hamburg Süd

Easy to share content across Internet, intranet, mobile, and e-commerce channels

Hambung Süd relies on FirstSpirit as a content integration platform. As one centralized tool, it covers the entire internet and intranet content needs and can be upgraded later on, if necessary.


Highlights:

  • A central CMS for the company‘s global websites and intranet sites
  • Easy to add reusable content and e-commerce services
  • Multichannel management, even for mobile channels
  • Almost 40 percent drop in hardware operating costs and 50 percent drop in software maintenance costs
  • Uniform development environment and standardized editorial processes generate signifi cant cost savings
  • Editors don’t have to focus on IT and maintenance issues

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Knauf Gips KG

FirstSpirit™ for managing corporate websites

To go far, you need a solid foundation. That’s why Knauf Gips KG places special value on quality, precision and cost effectiveness. The company is also setting new standards on the Internet.

While relaunching its websites www.knauf.de and www.knauf-bauprodukte.de, the company also planned to implement a modern content management
system (CMS) to make creating, maintaining and managing its websites more efficient and straight forward - that is why they implemented FirstSpirit™.


Highlights:

  • Strategic instrument for webpresence management
  • Speeding-up and simplifying of internal processes
  • Separate management of content and layout templates enables the reuse of content
  • Integrated complienece with the corporate design
  • Subsequent use of the established IT infrastructures

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MAN Truck & Bus AG

A central CMS for more than 80 country websites in 30 languages

FirstSpirit™, used as a centralized CMS for over 80 country websites with the Enterprise Portal based on SAP NetWeaver, enables MAN Truck & Bus to create and publish new website projects significantly faster and more stringently than before.


Highlights:

  • A centralized CMS for more than 80 country websites localized in 30 languages
  • 50 percent faster time-to-market for product and brand communication
  • Strengthens global corporate branding
  • Localized websites that can be adapted for specific target groups
  • Reusable content helps save time and money
  • Uniform content platform allows for efficient editorial processes
  • Reduces burden on IT department when updating content
  • Easy to update multilingual content
  • SAP NetWeaver portal integration

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Merz GmbH & Co. KGaA

Alzheimer's specialist resolves communication issues with e-Spirit

While workers requirements had always been important to the business Merz wanted to bring its employees’ needs to the heart of the business.

In order to do this Merz set upon re-launching their Intranet to allow for up to the minute information and new services at its employees’ fingertips.


Highlights:

  • seamless integration into the SAP Enterprise Portal
  • project cycle of four months from concept to going live
  • portal layout tuning allows for an intuitive graphical design, which leads to high acceptance by the employees
  • rapid loading times for working more efficiently
  • setup of a product data base built using FirstSpirit™

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RheinEnergie AG

FirstSpirit's centralized content platform for user-oriented websites

RheinEnergie AG's website provides detailed information on its power, gas, water and heat products. It is customized to the needs of specific target groups, including private residences, business customers, potential employees as well as RheinEnergie's business partners.

RheinEnergie sought to create the best possible strategy for specific target groups by offering personalization options for its various Web pages. To do that the company chose FirstSpirit™ as its centralized content hub.


Highlights:

  • User-oriented Web concept creates customized content for different customer target groups
  • Employer branding facilitated through integrated career portal
  • Greater productivity through optimal usability for editors and users from other departments
  • Simple integration of existing applications and technologies
  • Easy-to-find content through EnterpriseSearch with Exalead technology
  • SEO requirements taken into account by delivering semantic HTML
  • Flexible design options through template development in PHP

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Speedo

Speedo dive into e-commerce with e-Spirit

Swimwear brand Speedo has realized one of the most ambitious e-commerce websites within the business with FirstSpirit™ and IBM WebSphere Commerce – for optimized customer communications and a consistent brand appearance.


Highlights:

  • Seamless integration into IBM Websphere Commerce
  • Project cycle of five months from concept to going live
  • Real time content updates (e.g. during the Olymics and other events)
  • Consistent in look & feel and with information offered across all markets through multiple output channels
  • Managing over 5,000 new products every year
  • Editing content, making it attractive and appealing to customers
  • Ease of use for authors to update content
  • Display and management of media rich content like history, news, athlete profiles and podcasts

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City of Hagen

Hagen streamlines website and city portal with FirstSpirit and SAP NetWeaver

By combining the more than 60 different sites for the individual municipal offices and integrating an e-government portal with the central city portal, the city has streamlined its web image and all of the site's background processes in a single stroke.


Highlights:

  • Seamless integration with the SAP NetWeaver portal
  • Standardized CMS for website, intranet, e-government portal, and newsletter distribution
  • Simple to use: content can be easily managed with no SAP expertise
  • Rapid project implementation: completed in just 5 months
  • Unified user role administration and navigation for portal and CMS
  • Minimal training required before achieving optimal user experience ("joy of use")

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TÜV Rheinland

CMS with SAP portal integration for a global intranet

The TÜV Rheinland Group has expanded its employee portal into a company-wide communication, work and application platform.

Considering the capability for seamless integration of the CMS in the current SAP NetWeaver portal which the "Business Package for FirstSpirit™" module enables, the e-Spirit solution made perfect sense as an addition to TÜV Rheinland's SAP strategy.


Highlights:

  • seamless integration with the SAP NetWeaver Portal
  • transfer of the portal‘s role and authorization concepts to FirstSpirit™
  • personalization: User-defined configuration of displayed content
  • modification of portal content via the central working interface of the CMS
  • internationalization: Multilingual employee portal combines 490 locations in 61 countries
  • ensures global consistency of look & feel
  • combination of portal functions and CMS elements in the areas of knowledge management & collaboration

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Würth Group

Würth uses FirstSpirit™ as their group-wide Content Management System

With over 360 subsidiaries in 82 countries, the Würth Group, headquartered in Künzelsau, Germany, is a global player that employs some 53,000 people around the world.

The company is a renowned direct seller of screws, dowels and plugs, chemical products, furniture and construction fittings, tools, stock keeping and picking systems. They have chosen FirstSpirit™ to consolidate the different websites of the group.


Highlights:

  • Scalability for worldwide implementation
  • Intuitive working and editing environment without much need for training courses
  • Platform independency for an uncomplicated Integration into the established IT environment
  • Inherent Multilingualism for implementation in all desired languages

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EADS

FirstSpirit™ technology is a convenient cockpit for the EADS intranet

The European Aeronautic Defense and Space Company (EADS), the largest aerospace enterprise in Europe, and the second largest in the world, set itself the goal of consolidating and homogenizing the various stand-alone solutions in the group’s headquarters into a uniform platform.

After an extensive selection process they made a decision for the
FirstSpirit™ integration platform.


Highlights:

  • Corporate Intranet
  • FirstSpirit™ as central platform for enterprise processes
  • Consolidation of existing CMS in FirstSpirit™
  • Multilingualism
  • Integration of Microsoft Office SharePoint

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