Create a flourishing e-commerce presence

Consumers have become adept at tuning out traditional advertising. But they are receptive to quality, relevant content personalized to their interests. Boost your online sales with precisely targeted, fully integrated cross-channel marketing and sales campaigns.

Attractive Web store + careful targeting = more sales

How do I address the right customer with the best offer and price, at the right time, and through the right channel? FirstSpirit helps you effectively blend your digital strategy and sales channels and set up successful cross-channel campaigns and content marketing programs. The end result: a better customer experience and significantly more sales from your e-commerce site.

With FirstSpirit you can easily combine any third-party solution, whether you’re already using it or it’s on your wish list. That means enterprise e-commerce platforms, product information management (PIM) systems, media asset management (MAM) systems, customer relationship management (CRM) systems, as well as other data sources, or sales and logistics solutions can now all work in harmony with your Web CMS.

Demandware (now Salesforce Commerce Cloud) Integration for FirstSpirit

hybris Integration for FirstSpirit

Important FirstSpirit advantages for e-commerce include:

Proven Integrations for leading commerce suites

  • IBM WebSphere Commerce: e-Spirit has worked hard to be the first CMS provider listed as "Ready for IBM Commerce" and we are a proud recipient of an IBM BestSeller Award in “Independent Software Vendor – Smarter Commerce" category.
  • Salesforce Commerce Cloud: FirstSpirit is the first enterprise-class CMS to be fully certified by Salesforce Commerce Cloud (formerly Demandware).
  • hybris: We are an official hybris partner and FirstSpirit is listed in the hybris extend marketplace for best-of-breed solutions.
  • Further Integration options are available for e-commerce solutions from Oracle ATG, Informatica, Intershop, and others

  • More successful and manageable content marketing programs that help you create long-term customer relationships, drive repeat sales and improve SEO relevance
  • Superior usability so professionals in content editing, PR, marketing and specialized departments can produce high-quality, search-friendly content more easily than before
  • Personalization tools for combining content from PIM and MAM systems, for example, and delivering it to the appropriate channels or to specific target groups
  • Full support for responsive design techniques to give customers a great mobile experience

  • Rapid deployment and a better customer experience through seamless integration with industry leading enterprise e-commerce platforms
  • Support for all types of compelling multimedia content so your online store rises above the competition from the start
  • Simplify transaction processing for customers with integrated sales and logistics solutions

Live preview eliminates guesswork

Compared to e-commerce platforms, a modern content management system such as FirstSpirit offers a major upgrade in usability so your content creators are far more productive. Most tasks – such as placing attractive texts, photos or videos along with product information on a page – can be accomplished with simple drag and drop processes that everyone understands intuitively.

At no point do users need to sift through HTML or XML code in order to ensure pages are going to render properly. Instead, FirstSpirit provides the unique capability of live preview of both online store and content elements merged together. This eliminates guesswork and dramatically improves efficiency. The use of shared templates also saves time and ensures consistency across channels.

Please contact us to learn more about how FirstSpirit can extend your e-commerce solution with friendly and intuitive content management.

Get in touch!

As the company wide CMS system, FirstSpirit was a key factor in our strong online sales performance.

Hajo Deeg, CTO, MS E-Business Concepts and Services for Media-Saturn

Key references for e-commerce