It’s true. Just a few years ago, companies were told they had better have slick, compelling websites to reach and keep customers and stakeholders. The only path to corporate success—they were told—was paved with websites with a range of textual and graphical information that looked sharp on great big desktop monitors.
But the rules have changed. And they’re going to keep on changing. We’re fast heading toward a world where billions (not millions) of people will use their smartphones to access the Internet to search and buy. That means those websites built for desktop systems will have to be overhauled or built from the ground up for much smaller screens.
Apps are a proven way to put your marketing content in the palm of your audience. Trouble is, apps are very expensive to build and maintain. Hybrid apps can work like native apps, but are less costly to implement. Regardless of the approach, you will need apps to work closely with your Web content management systems for the best user experience.
An emerging approach is responsive Web design that offers app-like usability by adapting sites to any mobile devices, regardless of users’ or developers’ technology – without the expense of building individual apps or dedicated mobile sites. Responsive Web design promises to be the technology standard for the future in website development. For more information about how FirstSpirit makes it easy see our "Responsive Web Design" solution website.
Whatever you chose, FirstSpirit content management system can make creating or adapting websites and apps for mobile devices easy and cost-effective. Just as your mobile audiences are always on the move, you need a CMS that keeps pace. That CMS is FirstSpirit.
Chances are your mobile strategies will take many shapes, depending on such variables as audience demographics, product line and whether you’re targeting external or internal users and partners. The needs and strategies can vary significantly. That’s why we’ve designed FirstSpirit to be the most flexible CMS for mobile on the market today.
Key advantages to using FirstSpirit for mobile include:
Contact us to learn how the FirstSpirit CMS can help you mobilize your online presence.
Mobility in action
Mobilising digital strategies with FirstSpirit
Case study | Easy multi-channel management with FirstSpirit
Flexible content management and publishing
Responsive mobile websites
Case study | Mobile friendly corporate website in responsive Web design
Mobilised access to information
Case study | Responsive websites for maximum usability