Delivering a personalized and seamless experience across devices and touch points is often a struggle for many organizations. Why? One reason is that they are failing to consider the less obvious “back end” of the experience – the experience provided to content creators and developers who are the foundation of a great customer experience.
In the context of this “global user experience,” selecting the right CMS is critical. A superior customer experience happens when content creators, marketers, and developers can focus on the experience itself, not the mechanics of producing it. You need a mature CMS that provides a balanced set of tools and capabilities for your entire team along the online value chain.
FirstSpirit is such a CMS. More than 1,000 brands have already implemented FirstSpirit to power everything from corporate websites and e-commerce solutions to large scale intranets and extranets. Their stories all have common themes. Creating personalized content, integrating systems or going mobile is now easier than ever before. Bottlenecks are gone and workflows are dramatically improved.
The result? An outstanding customer experience across all touch points. Read more
Great customer experiences are predicated on the effectiveness of a CMS to address the global user experience —in effect, a well-designed CMS inspires better performance on the part of content creators and developers, yielding customer experiences that deliver more business impact. It also allows integration of familiar and new tools to enhance the productivity and effectiveness of content creators and developers along the online value chain.
To learn more download the white paper Beyond Customer Experience Management: What Your CMS Really Needs to Deliver. This insightful document is the result of a collaboration among Marc Strohlein, Principal of Agile Business Logic, Stefan Walgenbach, Vice President of R&D for e-Spirit, and Oliver Jaeger, Vice President of Marketing & Communications for e-Spirit. Each co-author brings their years of cross-discipline experience in the CMS industry to bear while challenging many popular assumptions about what’s important in a CMS.
When marketing your brand, engaging with your customer base is vital. But so is engaging your own team."