In this blog we talk a lot about providing a great user experience. Whether that user is a content creator inside your company or a customer viewing your website, it’s important that your content management system is designed to help all viewers have the best experience possible. Features such as customized content, personalization, and responsive web design are three very important areas that we believe can help your company secure a competitive advantage over your competitors. How? Here are three points to mull over:
- Custom content: According to the Custom Content Council, 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.
- Personalization: As noted in CMSWire, “personalization involves a continuous effort to improve your customer experience so that visitors will return, purchase and become loyal.
- Responsive Web Design: As I wrote in June in the Business2Community blog, technologies like responsive web design help visitors to your website have better overall experience.
Providing custom content, utilizing personalization, and incorporating responsive web design are just three ways to help secure loyal customers. At the end of the day, a successful website is all about drawing visitors and turning them into regular customers. A positive end user experience begins with content creators and a CMS that supports them from day one.
(Photo: @ra2studio – bigstockphoto.com)