Companies place so much emphasis on customer acquisition that I sometimes wonder if they’re missing the bigger picture. While customer acquisition is very important, securing the customer for the long-term and helping them become brand ambassadors should be your goal.
Turning Your Customers Into Brand Ambassadors
I wrote an article that appeared in The Marketing Scope titled “How to Draw In (and Keep) Customers: Digital Experience 2015” that offered tips to building great customer experiences. As I see it, the key to securing loyal customers and turning them into brand ambassadors involves developing a marketing strategy that centers on five key areas:
- Create an all-inclusive content strategy
- Maintain consistent messaging
- Serve up exciting and fresh content
- Embrace social media Chart a better customer journey
Take a look at the article and feel free to contact me if you have other ideas or examples of how to turn your customers into loyal brand ambassadors.