eTail Virtual Summit 2020

Join us online at the eTail Virtual Summit 2020

7th – 11th September

Enjoy free content during this week of Virtual Summit, featuring senior leaders across leading retail brands!

More Info!

Join us Online at our Pre-Event-Technology Round Table:

Title: How global Brands leverage our unique content management platform (secret sauce) to deliver inspiring content within their e-commerce platform and beyond, in the shortest possible time


Chee Koon FOONG is e-Spirit AG’s General Manager for the Asia Pacific, responsible for the region go-to-market initiatives.

With 20 years of solution sales and business development management experience, he has advised some of the biggest brands in the region to create the right online customer experience by leveraging technology and AI in every possible channel.

A digital advocate by trade, he believes that many successful e-commerce sites are those infused with content-rich online stores that deepen engagement and turn shoppers into loyal customers.

Chee Koon Foong
General Manager APAC

With almost 20 years in the CMS and DXP business, Michael is an experienced project manager for e-Spirit helping global brands and enterprises across different industries to successfully design and implement software solutions.

After an international assignment in 2013 in the United States helping e-Spirit establish its presence in North America, Michael became a member of the Solution Engineering team in which he now serves as the Vice President.

Michael has always been passionate about empowering Marketing, E-Commerce and IT teams with the best-in-class software solutions that allow them to create highly-personalized digital experiences for their customers.

New customer expectations and challenges in digital commerce have been a focus of his daily business and ongoing mission: Creating unique experiences across all digital channels that turn brand customers into lifelong fans.

Michael Thal
VP Solution Engineering