The FirstSpirit DXP and hybrid CMS gives companies digital experience edge over competition.
e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP), today announced that it was named a “Market Leader” in Research in Action’s 2019 Vendor Selection Matrix for Web Experience Management. The report, which identifies the top 20 global vendors for 2019, is based on a combination of input from 1,500 global survey results from enterprise and SMB buyers and analyst insights. e-Spirit was selected based on the strength of its FirstSpirit DXP and headless CMS technology which enables digital marketers to create more personalized customer experiences and increase revenues.
e-Spirit’s FirstSpirit Digital Experience Platform, offered through a SaaS or on-premises model, helps businesses engage customers and increase revenue with personalized, content-rich digital experiences anytime, anywhere. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform—which includes a headless, hybrid and head-optional CMS, AI-driven personalization and omnichannel marketing capabilities—for individualized and synchronized content delivery across all channels to differentiate their companies and compel their users to action. We call this the Digital Experience Edge.
The Research in Action report is based on data collected in Q4 of 2018 and Q1 of 2019, covering 1,500 business and IT managers across North America, Europe and Asia. Key findings of the report based on input from Web Content Management decision makers include:
- Top three investment areas: migration to SaaS platform, implementation of Headless CMS system, and a mobile first strategy.
- Top three digital channels of emphasis: point-of-sale devices, kiosks, and video screens.
- Top three priorities when considering a Web Content Management System: solution fit to customer requirements, local/regional support, and SaaS platform.
“Research in Action’s selection of e-Spirit as a Market Leader validates our strategy and proof of execution to provide content-driven digital experiences that help our customers increase revenue while giving them a competitive advantage,” said Udo Sträßer, chief revenue officer, e-Spirit. “Delivering personalized, content-rich experiences across channels improves online engagement and increases customer loyalty for B2C and B2B companies alike.”
Vendor Selection Matrix™ Disclaimer:
Research In Action GmbH does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. The information contained in this research has been obtained from both enterprise as well as vendor sources believed to be reliable. Research In Action GmbH’s research publications consist of the analysts’ opinions and should not be considered as statements of fact. The opinions expressed are subject to change without further notice. Research In Action GmbH disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
VP Marketing North America