One of the mistakes we see a lot of organizations make is failing to take full advantage of their Web content management system. Far too often, companies have the right tools in place – from digital asset management to e-commerce and marketing automation – but they haven’t figured out how to get these parts in sync.
The result is a challenging mix of silos and complex work arounds. The lack of integration means that content creation teams often have to work overtime to get projects completed on time and so-called “integrated” marketing campaigns are actually integrated in name only.
One way to greatly improve your level of integration is to tap into the power of your content management system for integrating a wide ranges of applications, marketing tools and cloud-based solutions. That’s the approach I will be discussing in more detail in an expert panel webinar on Thursday July 17 at 1 p.m. Eastern/10 a.m. Pacific.
Organized by our partner Canto, a global leader in the digital asset management community, this webinar will offer up vital information you’ll find immediately useful, including:
- Actionable steps to help your team work more productively, maintain brand consistency, and improve site performance
- The value of integrating your CMS and media library systems to ensure broad access to content
- The latest CMS trends and best practices
- How an integrated CMS streamlines workflows while reducing effort and time
Joining me on the panel will be Mark Ratledge, Founder of Songdog Tech and Shane Stacks, a CMS Consultant with over 20 years’ experience in the industry. It should be a lively, informative discussion with lots of time for Q&A.
Space is limited, so be sure to click here now to reserve your spot.