Deliver great retail customer experiences with FirstSpirit and IBM

Meeting retail customer expectations these days involves much more than listing your wares on a website and adding a shopping cart. You need to think about everything from community and social engagement to mobile and in-store integration and, of course, content management.

In recognition of these broad and diverse requirements, IBM has established the Ready for Smarter Commerce program to make it easier for retailers to take advantage of partners' innovative and relevant commerce products and services. All the solutions in this program are required to go through a rigorous testing and validation process. As a certified member of this program we recently completed this revised process and have been validated to fully support the latest version of WebSphere Commerce V7.0, Feature Pack 8. This latest certification builds on our long-standing relationship with IBM, essentially giving our FirstSpirit CMS IBM’s stamp of approval. The FirstSpirit CMS continues to offer the deepest and most complete integration into IBM Commerce solutions of any CMS on the market today.

To help retailers deliver to a unified omnichannel experience to consumers, IBM now offers a simple way for clients to leverage partner technologies using the IBM Commerce Composer tool. As shown in the screen below, IBM Commerce Composer enables business users to dynamically manage the customer experience through reusable apps accessible in an app library. In this example, FirstSpirit content is being placed in a slot on an e-commerce page. This integration maintains all the benefit of using FirstSpirit together with WebSphere Commerce including multi-perspective preview.

Using WebSphere Commerce Composer, FirstSpirit content is easily placed on an e-commerce page.

Let's talk at IBM Amplify

To learn more about how integration of FirstSpirit with IBM WebSphere Commerce can improve your customers’ experience – whether online or on mobile devices – and allow you to regain control over content, be sure to visit us at the IBM Amplify 2015 event taking place from today until May 13 in San Diego.

If you are attending, my very knowledgeable colleague Sebastian Glock and I will be delivering a presentation titled “Best Practices for Engaging Customer Through Compelling Content” at 1:45 p.m. in Room 24C on Wednesday May 13. Look forward to seeing you there.