For the first time in its history, FirstSpirit has been included in the Forrester Wave™. The new research report, entitled “The Forrester Wave™: Web Content Management Systems, Q1 2017" evaluates 15 vendors on 25 criteria, including current offering, strategy, and market presence.
As web content management (WCM) software has become critical to the evolving marketing technology stack, companies are looking for the best solution that enables them to communicate with customers regardless of where those customers are or what device they are using. Forrester’s report evaluated solutions on content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce.
Cited as a “Contender,” Forrester noted that FirstSpirit is a traditional, on-premises, licensed software solution today with solid chops to manage content independent of presentation, and references leveraged this strength across many languages and countries. The research firm also noted that the company’s vision outshine the current offering by focusing on a new Content-as-a-Service offering released in September 2016.
That’s because FirstSpirit CaaS makes the opportunity to turn digital content into revenues a reality – not just a pipe dream. Customers demand great digital experiences across all channels, and that demand is changing the way content is delivered. Content-as-a-Service (CaaS) is the surest way to deliver content with the speed and consistency needed to satisfy customers on their channel of choice – emerging or existing – whether via website, store, wearable, Internet of Things, social network, smart device or app.
A rapidly evolving marketplace demands a digital marketing infrastructure that supports overall readiness and ability to quickly adapt. FirstSpirit was built to support agility and interoperability from its inception, making it the best-of-breed content management system for companies intent on delivering exceptional omnichannel experiences not just now, but in the future as well. Don’t get left behind in today’s rapidly evolving content management landscape!
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