The B2B Manufacturer’s Guide to Digital Experience Transformation

by Heidi Unruh on 21-Jun-2019

As new devices and touchpoints emerge, and as Amazon’s reach widens, manufacturers and CPG companies find themselves at a crossroads. Either they rely on their partners and retailers to continue generating brand awareness, demand and customer loyalty on their behalf—or, they take matters into their own hands. ...


What’s the Head in a Headless CMS World?

by Drew Lau on 23-May-2019

In the last couple of years, headless CMS platforms have been steadily rising in popularity. Retailers, marketers, editors and e-commerce managers love the flexibility that comes with having better ...


Headless CMS: Everything You Wanted to Know

by Michael Gerard on 29-Mar-2019

The following blog post aims to answer the common questions that arise when we hear the term “headless CMS”, including why it will enable marketers, developers and e-commerce professionals to be more ...


Increasing ARPU as a Competitive Strategy

by Heidi Unruh on 14-Feb-2019

E-commerce continues to heat up and even though it appears that Amazon has hoovered up market share, a recent article suggests that its core business is slowing, with legacy retailers building up ...


The Ultimate List of Digital Experience Conferences

by Heidi Unruh on 04-Feb-2019

Are you a Digital Marketer looking to up your digital experience game? It’s no small task given the speed at which this market is continuously evolving, but we’re going to make it a little easier for ...


The Ultimate List of e-Commerce Conferences

by Heidi Unruh on 16-Jan-2019

While e-commerce marketers live their workdays on the web, there is still nothing quite like in-person networking to refresh, regroup and renew. Check out our ultimate list of up-coming e-commerce ...


21 Digital Experience Trends to Act On In 2019

by Heidi Unruh on 09-Jan-2019

Each year, digital marketers spanning all industries look for expert predictions that will help direct their go-to-market strategies, better engage customers, and deliver a clear ROI on their ...


Digital Experience Ecosystem: Healthy or Not?

by Heidi Unruh on 29-Nov-2018

As Gartner says, “experience is the new competitive battleground”. And ground zero of this competitive battleground is the technology that marketers use to enable the digital experience.


The Ultimate Resource for GDPR Readiness

by Sebastian Glock on 14-Feb-2018

The European Parliament, Council of the European Union, and the European Commission have implemented a sweeping new privacy law. It’s called the General Data Protection Regulation (GDPR), and affects ...


The Future of Digital Customer Experience Management

by Sandra Hoegemann on 04-Jul-2017

Ever wish you could ask an industry analyst for digital experience tips? e-Spirit essentially did just that when we posed five key questions to IDC analyst Melissa Webster recently. She serves as ...


How To Connect With Millennials Using Digital Signage

by Heidi Unruh on 20-Apr-2017

Displaying information on a digital sign as it's posted on your channel lets your visitors know they matter to you and creates a psychological reward loop. It's literally a feel-good moment. ...


What is Content as a Service (CaaS)?

by Heidi Unruh on 13-Mar-2017

Content management has moved to the cloud, eliminating the need for time-consuming, costly integrations. If that is news to you, watch this quick video from e-Spirit that literally illustrates ...


How to Become a "Digital Genius" Like Burberry

by Heidi Unruh on 01-Mar-2017

Here at e-Spirit, we love hearing about brands at the bleeding edge of digital. One such brand is Burberry, and although the company is not (yet) an e-Spirit customer, its digital strategy stands ...


FirstSpirit Included in Forrester Wave for the First Time

by Sebastian Glock on 25-Jan-2017

For the first time in its history, FirstSpirit has been included in the Forrester Wave™. The new research report, entitled “The Forrester Wave™: Web Content Management Systems, Q1 2017 evaluates 10 ...


Turning Digital Content into Revenue

by Andreas Knoor on 14-Oct-2016

There’s a channel transformation at hand—known as the Internet of Things (IoT)—and its rapid rise is challenging C-suite marketers that are tasked with delivering seamless omnichannel brand ...


Behind the video scenes

by Sandra Hoegemann on 12-Jan-2016

We’ve created a making-of clip to give you some fun behind the scene insights into our animation video production. Enjoy watching!


How can you jump start digital transformation?

by Oliver Jaeger on 03-Dec-2015

For most companies, digital transformation is “more dream than reality.” An upcoming webinar will look at new research data and offer up useful tips and strategies to help companies move their ...


Channel convergence is the future of retailing

by Oliver Jaeger on 20-Nov-2015

Digital transformation is having a huge impact on the retail sector and the way consumers shop, both online and in-store. A new research study by Internet Retailing, in partnership with OSF Global ...


How Retailers Benefit from "Shopable" Content

by Oliver Jaeger on 05-Nov-2015

This whitepaper explores the content marketing concerns and experiences of leading retailers and how technology helps them increase sales and improve brand awareness in the omnichannel customer ...


Content development—follow the money

by Oliver Jaeger on 12-Oct-2015

A study funded by the CMO Club and IBM indicates that content development will make up the largest portion of the marketing budget. However creating new and exciting content is not all. How does that ...


Who is driving digital transformation?

by Oliver Jaeger on 20-Aug-2015

Digital transformation is happening now: more than 70 percent of companies have a digital transformation initiative underway, according to a recent survey. But who in the company is driving the ...


What is digital transformation anyway?

by Oliver Jaeger on 04-Aug-2015

Digital transformation is one of the hottest topics in marketing today, but what does it mean? As it turns out, even though organizations are pursing digital transformation strategies, there is no ...


How can marketers improve the customer experience?

by Oliver Jaeger on 19-Jun-2015

There was a time, not too long ago, that a majority of outbound marketing messages were mostly used on a company’s website. Of course, the sales and public relations teams needed to incorporate those ...


The curtains are up: our new website is now live!

by Sandra Hoegemann on 12-May-2015

A fresh breeze is blowing through; today we are pleased to announce the launch of our newly designed website. It has not only undergone a complete overhaul with a new look and feel, the ...


Turning Your Customers Into Brand Ambassadors

by Oliver Jaeger on 03-Feb-2015

Companies place so much emphasis on customer acquisition that I sometimes wonder if they’re missing the bigger picture. While customer acquisition is very important, securing the customer for the ...


Connecting the dots across the entire customer journey

by Oliver Jaeger on 14-Jan-2015

This post, which originally appeared on the IBM SmarterCommerce blog, provides useful tips on implementation of what we call a Customer Experience Engine that spans the entire customer journey from ...


Removing the IT Bottleneck

by Robert Bredlau on 19-Dec-2014

It should come as no surprise that marketing and IT often have different priorities. But according to Forrester analyst Anjali Yakkundi, companies are able to deliver the best experience when these ...


Personalization is important… when done correctly

by Oliver Jaeger on 05-Dec-2014

One of the hotter topics discussed this week at the just-ended Gilbane Conference in Boston was personalization and whether it's possible to have too much of good thing. Here's our tak ...


Content marketing vs. native advertising

by Oliver Jaeger on 19-Nov-2014

For B2C marketers, there apparently is some confusion about the line between the hot strategy known broadly as content marketing and so-called native advertising (long paid placements made to look ...


How Well Do You Know Your Customers?

by Oliver Jaeger on 03-Nov-2014

It’s scary to think that the holiday season is just around the corner. Where has the year gone? Suffice it to say that e-commerce vendors are gearing up for another season of incredible deals, ...


A Web CMS that creates harmony for marketing and IT

by Robert Bredlau on 14-Oct-2014

Forrester principal analyst Ted Schadler is concerned about the mismatch between customer-facing team looking to bring new services to customers and CIOs looking to reduce costs. One way to minimize ...


Why Wrestle With Contributing Content?

by Oliver Jaeger on 03-Oct-2014

When it comes to using technology, many people cite ease of use as one of the most important features. What’s the point of having great technology if only a few people can actually use it? With a CMS ...


Does CMS Give You A Competitive Advantage? You Bet

by Oliver Jaeger on 25-Aug-2014

In this blog we talk a lot about providing a great user experience. Whether that user is a content creator inside your company or a customer viewing your website, it’s important that your content ...


Securing a Great Global User Experience

by Oliver Jaeger on 23-Jul-2014

Does your Web CMS vendor truly understand the big picture and the importance of providing a great user experience -- not just for for your customers but for content creators as well? Read this blog ...


We’ve got your back, content creators!

by Oliver Jaeger on 18-Jun-2014

The launch of FirstSpirit 5.1 has been gratifying for us in that one of our guiding principles—creating a great global user experience—continues to gain traction with a wider audience. We’ve always ...


WCMS Options: Separating the Men from the Boys

by Oliver Jaeger on 08-May-2014

Creating a great company website that is not only attractive to the eye but one that is geared to your customer’s individual interests can be a challenge. Most Web content management systems do a ...


Legal education service BARBRI Selects FirstSpirit

by Robert Bredlau on 08-Apr-2014

Unless you or a family member is in the legal services industry, chances are that you have never heard of BARBRI, Inc. But for the lawyers among us, there’s a very good chance that BARBRI played a ...

Creating Engaging Content

by Oliver Jaeger on 19-Sep-2013

Earlier this week I wrote about the importance of getting readers to come back to your website on a regular basis. While having compelling content is the primary issue, it’s important to remember ...

Keep Them Wanting More

by Oliver Jaeger on 16-Sep-2013

Recently I discussed the importance of having compelling content on your company’s website to attract online viewers. So once you’ve hooked the person to visit your website, how do you keep them ...

Powering Your E-Commerce Site

by Oliver Jaeger on 09-Sep-2013

For traditional brick-and-mortar stores, it may be hard to establish an e-commerce site. Why is that? Well, one reason is because selling merchandise that you can touch and feel is very different ...

What’s Compelling About Your Content?

by Sandra Hoegemann on 05-Sep-2013

What’s that old real estate saying? The most important three things in real estate are location, location, location. For marketers who run their company’s website it should be content, content, ...

Content Marketing: It’s About The Customer Experience

by Oliver Jaeger on 08-Aug-2013

The other day a friend of mine asked me about Content Marketing. I discussed Content Marketing in an earlier blog post so I don’t want to rehash the basics here. But my friend asked an interesting ...

Help Your Company Portal Reach Its Full Potential

by Robert Bredlau on 21-Jun-2013

No matter what technology is being discussed, the term “rip-and-replace” doesn’t conjure up positive images. It can be a nightmare for the IT department as well as company employees. But when you ...


How companies should treat personal customer information

by Robert Bredlau on 14-Jun-2013

After I read the news about Edward Snowden leaking classified documents about the U.S. National Security Agency’s classified surveillance program, I shifted over to an e-commerce site to order some ...

The Holistic Approach To Marketing

by Oliver Jaeger on 28-May-2013

Marketing can be a tricky thing to explain. The marketing team doesn’t necessarily produce a “product”, but, for example, creates collateral for the company website. The team doesn’t generate ...

Why Content (Marketing) is King

by Sandra Hoegemann on 03-May-2013

Content Marketing is capturing a lot of headlines these days. I see the topic being written about in many industry magazines and websites. So why is content marketing so big right now? Whenever I ...

What’s Your Strategy For Tailoring Local Content?

by Oliver Jaeger on 09-Apr-2013

Globalization is a word that’s used quite a bit in business. What could be better than opening the doors to potential customers in other countries? Well, for those people who manage company ...


Why is the Cloud So Cool?

by Oliver Jaeger on 29-Mar-2013

Everywhere you look these days in the high-tech world you will see … The Cloud. Cloud computing has come of age and has infiltrated companies’ business strategies, products, conversations, marketing ...

Why Is Integration So Important?

by Robert Bredlau on 27-Mar-2013

Integration is a buzzword that can be overused in the technology world. However, in the Web Content Management (WCM) space, understanding integration issues can mean the difference between success ...

Why did we call our blog ‘Content Unlocked’?

by Oliver Jaeger on 15-Mar-2013

The naming process for a new blog is always an interesting endeavor. What to call it? What blog name would truly represent our company, our products, and make our brand come to life? What catchy ...


e-Spirit, Partners Kick into Gear at CeBIT 2013

by Oliver Jaeger on 14-Mar-2013

Last week was quite a busy week for the e-Spirit team. We went to Hannover, Germany and exhibited at CeBIT which is known as “the world's largest trade fair showcasing digital IT ...

If “Content Is King” then “Integration Is Queen”

by Robert Bredlau on 12-Mar-2013

Earlier this week we had the pleasure of presenting a joint webinar with Forrester Research Principal Analyst Stephen Powers. The webinar – Unlock the Secrets to a Better Multichannel Web User ...

Welcome to Content Unlocked!

by Oliver Jaeger on 11-Mar-2013

A recurring theme we find with many e-Spirit customers centers on content. Specifically, because our FirstSpirit CMS makes it so easy for non-technical people to update and publish content on the ...

Why customer experience isn’t warmed over ERP

Forrester recently released a new “Wave” analysis of what it is calling Digital Experience Platforms (DXP), and the reports authors are now predicting that DXPs will one day become as commonplace as ...