Michael Gerard

Michael is responsible for e-Spirit's global marketing strategy. He has 15+ years of marketing and sales experience in SaaS companies, and has written about many topics across technology, marketing strategy and other marketing-related areas.

Contact me:
gerard@e-Spirit.com

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by Michael Gerard on 08/06/2021

What is a PWA and how can it give you a competitive advantage?

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by Michael Gerard on 06/04/2021

The Era of the Digital Experience Platform (DXP): A Technology Perspective

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by Michael Gerard on 05/03/2021

Research in Action Ranks e-Spirit’s FirstSpirit DXP with Headless CMS as a Market Leader in Vendor Selection Matrix for Digital Experience Management

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by Michael Gerard on 18/02/2021

5 Steps to Migrate Your On-Premises CMS to the Cloud

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by Michael Gerard on 29/01/2021
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by Michael Gerard on 19/01/2021
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by Michael Gerard on 02/12/2020

Infographic: 20 Questions to Optimize Digital Experience Personalization

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by Michael Gerard on 19/11/2020
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by Michael Gerard on 29/10/2020
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by Michael Gerard on 25/08/2020

Overcoming Common Personalisation Problems: Data Quality & Scalability

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by Michael Gerard on 30/07/2020

3 Retail Leaders Share DX Strategies for Creating Lifelong Fans out of Customers

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by Michael Gerard on 23/07/2020

How to Launch Digital Experiences Lightning Fast with a CMS

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by Michael Gerard on 09/07/2020

The Ultimate List of Statistics for Marketers During COVID Times

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by Michael Gerard on 08/07/2020
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by Michael Gerard on 30/06/2020

Why Hybrid CMS will Dominate Digital Experience Creation [Infographic]

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by Michael Gerard on 28/05/2020

[Video] Content-Driven Commerce in Action: LaShoe Interview and 3-Minute Demo

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by Michael Gerard on 19/05/2020

Spotlight PixelMEDIA: Delivering Experience-Driven Commerce with e-Spirit’s Headless CMS and Salesforce Commerce Cloud

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by Michael Gerard on 14/05/2020

Overcoming Common Personalization Problems: Content Deployment, Scalability & Translation

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by Michael Gerard on 05/05/2020

Spotlight CMS Connected: Hybrid Headless CMS for the most flexible customer experience

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by Michael Gerard on 01/04/2020

Corona Pandemic: 3 Retail Steps to Weather the Storm

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by Michael Gerard on 16/03/2020

COVID-19: 11 Tips and 10 Examples for Communicating to Your Customers

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by Michael Gerard on 17/12/2019

Digital Experience Trends 2020: Experience is Everything

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by Michael Gerard on 12/11/2019

Hybrid CMS: Turn Your Customers into Lifelong Fans

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by Michael Gerard on 23/04/2019
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by Michael Gerard on 29/08/2018
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by Michael Gerard on 01/08/2018
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by Michael Gerard on 22/03/2018
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by Michael Gerard on 13/09/2017
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