dmexco 2018

Cologne »

Innovation in Action - Get your DX Edge!

Meet us at the dmexco and find out how you can successfully meet the challenges of Digital Experience Management.

Together with its partners, e-Spirit brings the concentrated innovative power of FirstSpirit DXP into motion so that you can significantly increase your marketing success. At our booth we will show you solutions for your digital marketing strategies and successful content marketing:

Cloud in action: With FirstSpirit Cloud / Software-as-a-Service, e-Spirit offers companies a suitable cloud solution. Faster time to market and concentration on the core business are the key drivers of a successful cloud strategy.

Omnichannel marketing in action: With FirstSpirit Anywhere, companies can now communicate with their customers even more effectively and in a personalized manner on all channels.

AI and algorithms in action: The FirstSpirit Intelligent Content Engine combines solutions for all personalization requirements in a single platform. It analyses all relevant signals and factors in real time and thereby delivers the best individual offers and experiences. Natural Language Generation (NLG) generates high-quality texts in real time based on structured data.

Content and Commerce in Action: An online store needs the same qualities as a good salesperson in order to address and convince customers emotionally. With a sophisticated CMS, AI-based personalization, and omnichannel marketing capabilities integrated with Salesforce Commerce Cloud, SAP Hybris, IBM WebSphere Commerce, Magento, and many other e-commerce platforms, you can quickly create attractive and interactive shopping experiences.

About dmexco

dmexco is the global business and innovation platform of the digital economy, making disruptive trends tangible and defining the business potentials of tomorrow. Here doers and visionaries, marketing and media professionals, techies and creative people meet. The dmexco combines the leading trade fair for digital marketing with an extraordinary conference.

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