FirstSpirit Anywhere, Predictive Targeting and Natural Language Generation Enable Omnichannel Digital Experiences At Scale
BOSTON, April 25, 2018 – e-Spirit today introduced new capabilities of the FirstSpirit Digital Experience Platform (DXP). Innovations include the next generation of its omnichannel marketing capabilities featuring advancements for real-time omnichannel content delivery. Other notable advancements include Predictive Targeting, Natural Language Generation (NLG) and Shoppable Videos. These innovations help CMOs challenged with the delivery of omnichannel digital experiences to evolve their engagement strategies for a digital experience edge. The FirstSpirit Digital Experience Platform powers enterprise-class, personalized digital experiences for some of the world’s largest brands and more than 10,000 websites globally.
“80% of companies today are struggling to deliver experiences that meet customer expectations, making the need for digital experience technologies more critical. These new capabilities represent a leap forward in the DXP space, as well as for the FirstSpirit Digital Experience Platform,” said Jörn Bodemann, president of e-Spirit. “Innovation is the cornerstone of e-Spirit’s DNA. We’re committed to giving marketers advanced tools that solve their strategic challenges while simplifying digital complexity for increased time to value and a digital experience edge.”
- New cross phase omnichannel capabilities: e-Spirit introduced new capabilities to the FirstSpirit omnichannel marketing component, FirstSpirit Anywhere, which enables personalized digital experiences in real time via any channel at scale. Channel content is created using an intuitive FragmentCreator UI. e-Spirit’s Omnichannel Manager then enables marketers to review and optimize the channel experience prior to publication. Using the next generation of FirstSpirit CaaS, channel content can be delivered as-a-service to wherever it’s intended to go – mobile, website, voice activated device, store, IoT, digital sign, social network, app – in milliseconds. Finally, advanced machine learning-based Predictive Targeting takes personalization to a new level by analyzing and optimizing the performance of each content variation across every channel in real time, helping marketers serve unmatched cross-phase personalized experiences at every step of the customer journey.
- New content-driven e-commerce capabilities: e-Spirit added Shoppable Videos to its existing suite of retail-focused capabilities. Shoppable videos help retailers capitalize on the increased demand for video content by making videos more interactive and engaging with clickable links that allow customers to view product information and make a purchase.
- New AI-driven content creation capabilities: e-Spirit introduced Natural Language Generation which automatically generates high-quality text – e-commerce product descriptions, promotional text, SEO-relevant descriptions, job descriptions, etc – at scale with limited human resources, greatly increasing productivity and time to market. This innovation is a result of a strategic partnership between Retresco GmbH – one of the leading companies in the field of AI-driven content automation – and e-Spirit. With this partnership, e-Spirit is incorporating NLG into its DXP allowing customers to tap into the power of AI-driven content creation.
“Customers are looking increasingly for digital experience solutions that help them reach new economies of scale. AI is quickly becoming a great enabler in this age where digital content is expanding at an unprecedented rate,” said Alexander Siebert, founder and CEO for Retresco. “The strategic partnership between the companies will help e-Spirit customers increase productivity and time to market.
Kutapata is e-Spirit’s annual customer and partner summit being held from April 25-27 in Munich, Germany. Nearly 400 customers and partners from around the world come to the three-day event to be inspired by and learn about next generation DX strategies and e-Spirit innovations for a digital experience edge. e-Spirit customers Thyssenkrupp and KWS Saat are featured speakers. Sponsors include Arithnea, Salesforce, Celum, Comspace, Materna, Samsung SDS, Asioso, I-D Media, Intentive, Neusta, and Pinuts.
e-Spirit’s FirstSpirit Digital Experience Platform, offered through a SaaS or on-premises model, helps businesses engage customers and increase revenue with personalized, content-rich digital experiences anytime, anywhere. Savvy digital marketers across all industry sectors rely on the FirstSpirit platform for individualized and synchronized content delivery across all channels to differentiate their companies and compel their users to action.
e-Spirit, founded in 1999, is part of the adesso Group and has offices in 16 locations in the US, Germany, the Netherlands, Singapore, Switzerland, Austria, and the United Kingdom. Customers include international brands and corporations such as L’Oréal, Lancôme, Commerzbank, BASF, Bosch, Belk, Urban Decay, Olympus, Santander Bank, Sterling Jewelers and many others.
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