An Enterprise-Class Content Management System

Our hybrid (headless+) content management system empowers you to easily create and deliver personalized, content-driven digital experiences to any channel, in any language, anytime and anywhere to compel users to action and drive revenue.

Why FirstSpirit?...Agility, Empowerment and Intelligence


Innovation in Action

Unlock creativity to give customers the dynamic, individualized experiences they crave throughout the entire customer journey with FirstSpirit's agile Hybrid CMS (headless + CaaS) and AI-driven personalization.

Content-Driven Commerce

While others claim deep integration with leading commerce platforms, we actually have them. You get the unparalleled ability to add promotional banners, product teasers, shoppable images and videos, and user-generated content with ease for an e-commerce edge.


Experiences that Scale

Easily scale your digital ecosystem as your global footprint grows with multi-site management, and multilingual and multicultural experiences. Our flexible content architecture enables you to add new channels as they emerge for cutting edge experiences.


Time to Value

Streamline integrations for faster time to value with our flexible microservices architecture and API-driven interoperability. Then accelerate deployment using a start-up package and Cloud native platform for faster content creation and delivery.


Intuitive User Experience

FirstSpirit’s legendary usability means you work more intuitively, faster and smarter. Our Touchpoint Editing empowers non-technical teams to easily edit content in-context on any channel through an on demand UI whenever and wherever you want.


Security and Privacy

Ensure your digital presence is in compliance with the latest standards, certifications and regulations—such as GDPR—using FirstSpirit.

Gartner: Crownpeak (formerly e-Spirit) a Visionary web content management system vendor

Crownpeak (formerly e-Spirit) has been in the Gartner Magic Quadrant for Web Content Management for five consecutive years.

MAN Case Study

Learn how Man Truck & Bus increased time to market by 50% using the FirstSpirit CMS

Read the Case Study

The enterprise CMS for all of your marketing needs.


Complete Content Control

FirstSpirit is simple and intuitive, empowering non-technical teams to create inspiring digital experiences with agility: helpful tutorials, how-to wizards and tools such as drag and drop and in-context editing on any channel.

Manage Digital Assets with Ease

Manage your media library—including images, videos and documents—and optimize assets for any screen or channel from one location to maintain centralized control of your brand. Use our capabilities, or easily integrate with any DAM.


Ensure Content Quality

Determine who can create and edit content, and enforce workflow approvals before content is published. This ensures content is on message and on brand for a consitent buyer's journey.


Deliver Global Experiences with a Local Focus

Translate and localize content using FirstSpirit, or easily integrate with best-of-breed translation management systems to ensure your content is globally consistent and locally relevant.


Engage with Context-Perfect Experiences

Engage customers and increase revenue by personalizing and synchronizing each customer interaction across any channel, anytime, anywhere for context-perfect, seamless digital experiences.

Mobile Experiences Driven by Data

Use cross-device data—from mobile phone, mobile app, digital sign or IoT smart device—to tailor mobile recommendations and better engage visitors for perfectly synchronized experiences on their mobile device of choice.

Test, Analyze and Optimize

Drive conversions with AI-powered testing, optimization and analytics algorithms, and view all content-relevant KPIs from our Smart Dashboards making it simple to orchestrate intelligence-driven campaigns across channels for high impact results.

Omnichannel Content Delivery

Create content and deliver it everywhere—any channel, device, or app—using our hybrid CMS with headless and CaaS capabilities for greater marketing reach.

Search-Driven Experiences

Increase content relevancy using FirstSpirit SmartSearch for more targeted search-driven experiences that transform the way customers interact with your site for more engaging digital experiences and increased revenue.

See the Next Generation enterprise CMS in Action

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