The Universal Messenger gives you a comprehensive solution for efficiently implementing personalized customer relations management. You benefit from comprehensive features that make it easy to create, distribute, and efficiently evaluate targeted and personalized e-mail newsletters and marketing campaigns.

Your key benefits

  • Create and send newsletters right in FirstSpirit
  • Legally compliant e-mail marketing with double opt-in
  • Comprehensive segmentation of your distribution list
  • Easy-to-integrate personalization of all newsletter content
  • Tracking of e-mail open rates and clicks in compliance with applicable data protection laws
  • Custom database configuration

Automated bounce management Achieve perfection for every aspect of your e-mail marketing with the FirstSpirit™ EmailMarketing module and compelling customer experiences for your newsletter subscribers.

Generating newsletters in FirstSpirit

Easy editing of all newsletter content

Comprehensive newsletter tracking in Universal Messenger

Universal Messenger — the right edition for every scenario

Whether you're just getting started with e-mail marketing or holistic customer experience management — the Universal Messenger has the right custom solution for you.

FirstSpirit Edition

The FirstSpirit edition gives you all the features you need for professional e-mail marketing. Send as many newsletters as you wish to unlimited subscribers and add additional attributes as needed to your customer database free of charge. If you're looking to extend your customer communications beyond e-mail marketing, you can easily upgrade your Universal Messenger to a more advanced edition.

Customer Interaction Edition

Want to go beyond traditional e-mail marketing and start responding to how visitors interact with your site? Then the Customer Interaction Addition is the right solution for you. In addition to all the features for creating professional newsletters, you receive comprehensive web tracking functionality and a Segmentation Engine that provides detailed analyses of user click behavior. In combination with the flexible and scalable customer database, you get the perfect foundation for excellent and individualized customer communications.

Customer Experience Management Edition

The CXM Edition is the most powerful addition of the Universal Messenger, providing every feature needed for fully personalized customer communications. You get everything from e-mail newsletters and the integrated customer database and web trafficking through to website personalization in real time (real-time targeting or RTT). It also provides unparalleled performance and the ability to add additional capabilities at any time such as centralized contact management or commenting functionality. These add-ons can be configured and implemented with no programming required.