What is AI-powered personalization? Simply the most future-forward technology for advanced personalized content delivery available today. The SaaS-based FirstSpirit Intelligent Content Engine (ICE) is an AI-powered personalization engine for dynamic digital experiences.
FirstSpirit ICE uses AI-technology to unify data silos for more individualized experiences, deliver content across any channel anywhere, and enable real-time content targeting and optimization for faster time to ROI. It’s AI-powered real-time personalization in one platform and a critical part of the FirstSpirit Digital Experience Hub.