AI-Powered Personalization For a Digital Experience Edge

What is AI-powered personalization? Simply the most future-forward technology for advanced personalized content delivery available today. The SaaS-based FirstSpirit Intelligent Content Engine (ICE) is an AI-powered personalization engine for dynamic digital experiences.

FirstSpirit ICE uses AI-technology to unify data silos for more individualized experiences, deliver content across any channel anywhere, and enable real-time content targeting and optimization for faster time to ROI. It’s AI-powered real-time personalization in one platform and a critical part of the FirstSpirit Digital Experience Hub.

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Unify Data Silos for More Individualized Experiences

Unifying disconnected silos of data is at the heart of what makes our personalization engine so powerful. Onboard data from any internal or external source, including your CRM, e-commerce system, marketing automation system, ERP, mobile app, social media, loyalty program, and more. The FirstSpirit Intelligent Content Engine harnesses your data to build advanced profiles and deliver personalized experiences to any touchpoint, sharing audiences across sites and devices to create one cohesive and synchronized experience.

Key Capabilities

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Customer Segmentation

The FirstSpirit Intelligent Content Engine uses AI-powered algorithms to uncover insights and high value micro-segments for better targeting, advanced customer segmentation and analytics. You can use cross-channel behavioral insights and data from external and internal sources to develop and target valuable audience segments with personalized experiences.

  • Consolidate data from silos across your organization into a single user-centric database and address real-time need across channels, journey contexts, and touchpoints.
  • Use complex user data to better identify and target high value micro-segments.
  • Segment by usage behavior, device type, content clicks, location, weather forecast and more.

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Automated Personalization

The FirstSpirit Intelligent Content Engine’s automated personalization helps you drive conversions with dynamic personalized experiences. It enables you to optimize interactions and drive conversions by dynamically delivering personalized content and page layouts across devices and channels using FirstSpirit’s AI-powered Intelligent Content Engine.

  • Engage high value segments using advanced targeting for 1:1 personalized experiences in real time.
  • Easily create and micro-target audience groups. Target based on past behavior, customer journey phase, real-time intent, geo-location, weather forecast, subscription status and more.
  • Instantly quantify the impact of dynamic content changes on your KPIs and tailor unique digital experiences for each persona.

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Testing & Optimization

Drive clicks with automated testing and optimization. Automatically and continuously optimize the performance of any content using AI-powered testing and optimization algorithms. Test anything from headlines to CTAs to landing pages. Simply set your optimization goals and let the FirstSpirit Intelligent Content Engine select the top performing variations for you for effortless optimization.

  • Continuously A/B test and optimize yield in real time across desktop, mobile web, mobile apps and other channels. Optimize for revenue growth, not just conversions or clicks. And define, track and optimize results based on your most valuable KPIs.
  • Increase revenue and conversions by executing predictive tests and AI-powered optimization across web and mobile. Iterate, analyze and optimize continuously to understand your users and confidently deliver on their needs.
  • Run comprehensive multivariate tests with multiple variables simultaneously, and dynamically allocate the best performing combinations to the right user cohorts.

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Product & Content Recommendations

Drive revenue with product and content recommendations using the FirstSpirit Intelligent Content Engine. FirstSpirit ICE helps you increase user retention, session length and purchases by inserting data-driven product, content and email recommendations at critical touchpoints and drop-offs. Allow the AI-powered recommendations engine to optimize for goals such as “maximize conversions per user” or “maximize purchases” by showing similar, popular, high-grossing or related products.

  • Expand personalized recommendations to your mobile web, native app or other channels. Recommend based on viewing history, prior behavior, real-time intent and more. Use hybrid recommendation strategies to maximize average order value.
  • Deliver time-sensitive coupons or product offers to drive engagement, and drive trust by leveraging social proof.
  • Bring users back with personalized emails and trigger emails based on cart abandonment or other purchase funnel strategies.

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Behavioral Messaging

Boost engagement with dynamic behavioral messaging. Anticipate needs, create urgency and drive latent users back to whatever channel they engage you on with perfectly timed, behavioral-triggered incentivizing overlays and notifications, retargeting display ads, exit intent overlays, emails, and more.

  • Serve personalized messages driven by real-time data throughout the customer lifecycle. Boost conversions with personalized notifications and leverage behavioral data to design and trigger highly targeted and engaging messages with personalized precision.
  • Create advanced audience targeting rules and dynamically display custom promotions, marketing offers or coupons in real-time.
  • Identify and influence abandoning visitors and persuade them with exit intent popups according to visitor context using personalized overlays, powered by automated yield optimization and 1:1 personalization.
  • Surface real-time notifications based on users’ activity, including low-on-stock messages, location-based view counters, or trend alerts.

Increase Marketing Agility with SaaS-Based Personalization

The Intelligent Content Engine is a key part of the FirstSpirit Digital Experience Hub which enables companies to engage customers and drive revenue with personalized, content-rich digital experiences anytime, anywhere. Available as a SaaS or On Premises solution, our Digital Experience Hub allows you to build a unique platform that will differentiate you from competitors, and compel your users to action no matter where they are. FirstSpirit’s Intelligent Content Engine is SaaS-based, making end-to-end personalization simple and affordable.

  • Empower your marketing teams by giving them the ability to conceive, build and deliver personalized experiences without ongoing IT help.
  • Personalize all aspects of your customer’s journey.
  • Run experiments, build landing pages, deliver personalized messages and optimize all aspects of the site, on any channel, all from the same Digital Experience Hub.

Contact us to schedule a demo and see FirstSpirit in action.

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