The key ingredient in a winning retail strategy: FirstSpirit as your omnichannel content hub
Shoppers are a fickle and demanding group. They want what they want when they want it, whether it's in your bricks-and-mortar stores or on your websites. That means buying online should be as easy and satisfying as browsing the aisles. It also means website content must be current, personal and adapted to mobile devices.
At the same time, you need to have a digital strategy that promotes a consistent brand experience across all your channels: online, mobile, print and in stores and that ensures high rankings in search results. You also want to make it easy and efficient for your editorial teams to keep content fresh and personalized.
It’s not as hard as it sounds. By combining the FirstSpirit CMS with your e-commerce platform and other retail systems, you gain a host of benefits for your entire retail operation:
- Engage customers and optimize conversion: Connect content to marketing campaigns with seamless integration of marketing tools, product information management (PIM), media asset management (MAM), customer relationship management (CRM) and analytics.
- Full integration with leading e-commerce platforms, bringing advanced and consistent content management to your online stores, newsletter management or in-store displays.
- Ensure your content captures audience attention on mobile devices with full support for responsive Web design techniques.
- Optimize processes with easy and efficient content creation: Editors and store managers can work without involving IT to make changes for new products and campaigns.
- Support for multiple languages and multi-site projects, for targeted campaigns both online and off as well as for local content in all your markets and countries.
Watch the on-demand webinar “Go beyond Merchandising”
Evolve from multi-channel to omni-channel retailing
The most successful retail operations reap the benefits of the Internet to augment their bricks-and-mortar stores and vice versa. They feature interesting and compelling Web stores that energize customers and keep them coming back, both online and off. Attractive, interactive and personalized Web content for mobile, computers, direct mailings, catalogs, social media and advertising along with tools to track and attract your customers is easy with FirstSpirit as part of your omni-channel retail strategy.
More information for retailers
- CMS solutions for e-commerce platforms
- Online success with content marketing
- Consistent digital marketing campaigns