Cloud Migration Case Study – Brenntag

In 30 Days into the Cloud


"By migrating to the cloud, we now have a future-proof setup based on modern technologies."

Beate Gerhardt, Digital Marketing Manager, Brenntag

About Brenntag

Brenntag is the global market leader in the distribution of chemicals and ingredients with more than 10,000 products. In addition, Brenntag also offers specific application technologies, technical service, consulting and value-added services. Brenntag thus connects chemical producers and the processing industry in a profitable partnership.


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Global website for a global company

Thanks to the migration to the cloud, the specific country websites can be filled with global content more effectively. The new cloud-based infrastructure makes it possible to roll out further integrations globally more quickly in the future (e.g. e-commerce or similar).

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Two brand websites in more than 70 countries

In addition to improved global presence, the Translation Studio and Smart Cropping features have improved the performance of over 200 editors.

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From on-premise to the cloud

Despite a heterogeneous IT landscape, it is important that the underlying infrastructure is always up-to-date for a global online presence. The FirstSpirit Cloud relieves the burden on the company's own IT. Regular updates ensure that the backend is always up to date.


The FirstSpirit Digital Experience Platform

Leverage the power of e-Spirit to turn your customers into lifelong fans! With our FirstSpirit Digital Experience Platform, available as SaaS or classic OnPremises model, you can differentiate yourself from competitors through customized customer experiences, optimize customer loyalty and conversion, and increase business revenue - anytime, anywhere. The FirstSpirit platform offers a hybrid headless CMS, AI-powered personalization, and numerous omnichannel marketing capabilities. This allows personalized content to be distributed in real time across all channels and touchpoints in a context-specific manner and to inspire customers.


Learn more about the FirstSpirit Digital Experience Platform

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