Experience-Driven Commerce in Action within Salesforce CC at 03.12.2020, 3PM SGT

Join e-Spirit, ASICS, Salesforce and valtech_ for this fast paced online event.

Register Now!

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Experience-Driven Commerce in Action within Salesforce CC

Join us at this fast-paced, information-packed session along with Salesforce Commerce Cloud, Valtech and ASICS to present insights and the vision for an experience-driven commerce strategy. The global pandemic has accelerated the shift to e-commerce by five years. This online revolution coupled with increasing customer expectations requires that businesses deliver experience-driven commerce -- to engage buyers, differentiate their companies and create lifelong fans out of customers.

Register Now!

COVID-19 undoubtedly shifted the retail landscape and changed consumer shopping behaviour. Several of these changed consumer preferences are now the new normal and this has forced many retailers to innovate faster. We use a combination of our comprehensive Salesforce Shopping Index and other research to define the new normal and highlight how retailers need to respond in order to deliver the experiences that consumers now expect.

The covid trauma is accelerating the erosion of store traffic but not necessarily the value of the traffic for brands and retailers. Acquiring in store visitors and customers on digital channels is becoming a must.

In a majority of non-food retail categories, the online channel is already the 1st channel of engagement and may perhaps become the number 1 direct-to-consumer transaction very soon.

Meeting this premiere online experience challenge is critical for retailers and will include:

  • Full mastery of content production
  • Augmented reality services (try on, fitting, visiting…)
  • Personalization on 1st page thanks to multi-source data (“DMP at home”) and permanent alignment with communities
  • Stronger Click and reserve and Click and collect services

See experience-driven commerce in action with this rapid demo of the FirstSpirit CMS content management system and Salesforce Commerce Cloud (SFCC). Our expert consultant, Michael Thal, will show you how quick and easy it is to add “experience” to your SFCC pages and other online pages for any channel with no IT involvement; for example, promotional banners, product teasers, shoppable images and videos, user-generated content and other types of vendor or third-party driven content. FirstSpirit and SFCC have been deployed at many of the world’s largest e-commerce businesses, enabling these companies to engage buyers and build lifelong fans out of their customers. (e.g., ASICS, SIGNA Sports United, Carter’s, GNC, Galleria Karstadt Kaufhof and more)

Michael Gerard will interview Melanie Sisk of ASICS to learn how this multi-billion dollar, global brand leader builds lifelong fans out of their customers with experience-driven commerce. We’ll discuss questions such as:

  • Who’s responsible for creating and delivering the e-commerce “experience” for ASICS?
  • How is ASICS leveraging the power of e-Spirit’s content management system to create experience-driven commerce on the Salesforce Commerce Cloud platform?
  • What benefits has ASICS already realized as a result of integrating a CMS with their commerce platform?
  • To what extent is ASICS tapping into the power of personalization for create more individualized experiences for their online buyers . . and how are they doing this?

The global pandemic has accelerated the shift to e-commerce by five years. This online revolution coupled with increasing customer expectations requires that businesses deliver experience-driven commerce!

Udo Straesser, CRO e-Spirit