Using Content to Optimize Conversions and Better Leverage Digital Channels

Online | 29. Jun - 29. Jun

Roundtable discussion with e-Spirit's Bob Watson Monday, June 29th 3:50 - 4:35 pm ET

The smartest (and most successful) companies are using digital transformation as an opportunity, leveraging new technologies to more quickly and effectively create better experiences for partners and customers. Content is a key element of these improved experiences, and if done right, can increase conversions and differentiate a company’s products and services.

Join this session to discuss how companies are using content and digital experience technologies to:

  • More easily create and orchestrate content across touchpoints and channels.
  • Deliver content-driven commerce experiences (B2B, D2C).
  • Use AI-driven personalization for greater partner and customer engagement.