e-Spirit in the Media

The latest news about e-Spirit in various media outlets

07/13/2020

Retailers Must Adapt Or Die

The COVID-19 pandemic has fundamentally changed the way customers interact with retailers. While online shopping was already common, the pandemic has increased the allure of online shopping and dramatically altered what items customers have prioritized. For retailers to survive in this rapidly changing landscape, they must adjust on the fly to shifting demand by leveraging agile technology solutions.

Read more...
06/26/2020

Three Strategies to Transform Your Retail E-Commerce Business

In order to survive in today’s highly volatile environment, retailers and marketers must leverage technologies. Here are three strategies that focus on delivering great customer experiences that strengthen customer loyalty in retail e-commerce.

Read more...
06/02/2020

Leveraging technology to supercharge customer content

How to create content that is tailored for each customer in each region or country and then deliver it in an efficient and effective manner. Here are four strategies to consider.

Read more...
05/19/2020

Shoe retailer strengthens global presence

LaShoe, a Germany-based global provider of fashionable yet comfortable shoes for women, its marketing team seeks to create inspiring content that meets each customer’s specific needs and accelerates the buying process.

Read more...
05/04/2020

Gartner Magic Quadrant Shelves WCM in 2020: Vendors Discuss the Future

CMS-Connected explores this topic with nine of the Top CMS 2020 vendors to gain their insights on the relevance of WCM now that DXP is being touted as the new standard.

Read more...
12/23/2019

How to Thrive in the Age of the Customer

It’s clear that e-commerce companies, most notably Amazon, have changed the game when it comes to the purchasing process.

Read more...
12/11/2019

2020 E-Commerce Tech Preview: 12 Industry Experts Share Valuable Insights

The 12 contributors to this year’s E-Commerce Tech Preview discuss a wide range of technologies designed to meet, exceed or in a few cases anticipate consumers’ needs

Read more...
11/11/2019

How to Provide the Best Digital Experience to Your Customers

Creating the best customer journey is critical to your company’s success, yet developing a strategy and deploying technology to establish a superior customer journey is challenging.

Read more...
10/14/2019

Digital asset management benefits the future of work

Digital asset management promises to transform digital work, making it easier to tag documents, analyze video and provide image recognition. Here's where it's headed.

Read more...
09/06/2019

2019 Gartner Magic Quadrant for WCM — Visionaries & Niche Players

Welcome to Part Two of CMS-Connected Media Corp.’s (CMSC Media) review of Gartner’s 2019 selection and assessment of the most popular CMS platforms.

Read more...
08/30/2019

Improving customer experience with a content-driven approach

It’s all about improving the customer experience, creating a better customer experience and deploying technology to secure a superior customer experience.

Read more...
08/23/2019

Personalizing Content Builds Customer Loyalty

Successful retailers focus on creating a positive experience for customers when they visit a store, such as creating engaging clothing displays and using lighting to establish a specific mood. Successful online retailers are no different.

Read more...
08/23/2019

TSI Holdings taps e-Spirit to create content-driven customer experiences

To meet the growing demands of its customers, TSI Holdings created a new strategy to help make its digital marketing team more efficient.

Read more...
07/22/2019

e-Spirit Partners with Spryker to Accelerate Time to Revenue for B2B and B2C Digital Commerce Customers

e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP), today announced a new strategic partnership with Spryker, an innovator in the e-commerce platform space.

Read more...
07/22/2019

3 ways snackable content creates relevant digital experiences

Businesses can deliver snackable content through contextual commerce, content as a service and digital twinning to create innovative digital experiences.

Read more...
07/22/2019

How manufacturers can thrive in the ‘age of the customer’

Manufacturers need to learn how to better connect with their customers, and here are three ways to do that, Michael Gerard, chief marketing officer of e-Spirit, writes.

Read more...
06/19/2019

Using Content-Driven Commerce to Improve the Customer Experience

Improving the customer experience is something that almost every marketer is focused on.

Read more...
06/13/2019

NLG tools powered by AI energize, customize, optimize content

Though in its early stages, natural language generation automates content collaboration platforms to streamline employee communications and personalize customer engagement.

Read more...
05/31/2019

5 Ways AI Creates a Personalized Digital Experience

Artificial intelligence (AI) has become one of the most talked about technologies in the retail sector. Why? Because AI helps retailers understand customer preferences, provide tailored content that meets each customer’s unique interests, and make informed decisions about where to spend their valuable marketing dollars.

Read more...
05/20/2019

Five Ways That AI Gives You a Digital Experience Edge

One of the most talked about technologies today is artificial intelligence (AI). Leveraging AI allows marketers to get more out of their digital platforms while using less effort. Tapping into the power of AI helps marketers easily analyze vast amounts of customer data, discover trends and make smarter decisions about where to spend valuable budget.

Read more...
04/25/2019

How AI-Driven Content Improves Personalization and Digital Experiences

By leveraging AI-driven personalization technology which can more accurately determine a consumer’s current journey and anticipate the next step along that journey.

Read more...
04/10/2019

How Do You Raise ARPU? By Creating Hyperpersonalized, AI-Driven Experiences

Like Amazon, successful online retailers are focusing on increasing average revenue per unit (ARPU) as a competitive strategy, not just to establish themselves in the online commerce space but also to flourish.

Read more...
04/09/2019

e-Spirit and Cloudinary Partner on Digital Asset Management

e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP) and Cloudinary, the end-to-end media management platform for many of the world’s top brands, are partnering to make it easier for marketers and brand managers to deliver optimized rich media across all channels for deeper customer engagement, increased ARPU and sales.

Read more...
04/05/2019

E-Spirit Partners with Cloudinary

E-Spirit, a digital experience platform provider, and Cloudinary, a media management platform, are partnering.

Read more...
04/02/2019

e-Spirit Partners with Cloudinary on DAM to Deliver Inspirational Experiences

New partnership empowers FirstSpirit customers to realize the full value of their digital media assets for experiences that inspire customers to action.

Read more...
03/28/2019

Curalate and e-Spirit Partner on User Generated Content for Next Gen Commerce Experiences

e-Spirit, maker of the FirstSpirit Digital Experience Platform(DXP), and Curalate, creator of the leading Social Commerce platform, are partnering to make it easier for global retailers to activate influencers and leverage their user-generated social content to sell more effectively online.

Read more...
03/26/2019

Hyper-Personalized Content is King

Marketing executives continue to look for the next big breakthrough when it comes to improving the customer experience.

Read more...
03/21/2019

Content-as-a-Service Enhances the Customer Experience — Here’s How

Marketing executives are constantly looking for ways to create superior customer experiences and promote customer loyalty. Michael Gerard, Chief Marketing Officer at e-Spirit, discusses how Content-as-a-Service can separate your company from your competitors.

Read more...
03/20/2019

For Content Marketers, Natural Language Generation is a Lifesaver

The growth of content marketing and the need for marketers to populate an expanding number of channels with high-quality content is keeping marketing executives up late at night...

Read more...
03/14/2019

e-Spirit Strengthens Headless CMS for Commerce with Mobify

Recently, e-Spirit and Mobify partnered together to bring this experience to the forefront. I was fortunate enough to connect with Michael Gerard, Chief Marketing Officer at e-Spirit, to not only discuss this recent partnership but to also discuss the benefits of how headless commerce and Progressive Web Apps complement each other.

Read more...
03/11/2019

KMWorld 100 Companies That Matter in Knowledge Management 2019

To help shine a light on innovative knowledge management vendors, each year KMWorld presents the 100 Companies That Matter in Knowledge Management.

Read more...
03/05/2019

Mobify and e-Spirit Partner to Make Headless Commerce Experience a Reality

Next generation headless commerce architecture now a reality for brands and retailers to build, run, and evolve flexible front-ends that combine inspiring content and revenue-generating experiences.

Read more...
01/03/2019

Future-Proofing CX Through Content-as-a-Service

The challenge organizations face today focuses on how do you get personalized content to the growing diversity of digital touchpoints at speed? Get the answer on MyTotalRetail.com.

Read more...
12/10/2018

How Natural Language Generation Improves Personalization and Drives Sales

As retail executives generate large amounts of big data from analytics and BI applications, they must have a strategy in place that is designed to leverage all of that data. Once valuable information is culled and packaged, how can it be used to engage customers more effectively?

Read more...
11/12/2018

Why retailers are adjusting their digital strategies

As technology transforms retail, it is becoming increasingly important for merchants to create a positive customer experience.

Read more...
10/25/2018

Natural Language Generation Fuels Marketing, Decreases Time To Market

NLG is an AI marketing tool used to scale content creation and ease some of the pressure on marketing by automating routine content creation tasks. NLG helps marketers generate a constant flow of individualized content across various channels.

Read more...
08/06/2018

6 Takeaways from Gartner's Magic Quadrant for Web Content Management

Analysts agree that web content management (WCM) technologies remain at the core of delivering digital customer experiences. Gartner in its 2018 Magic Quadrant for Web Content Management, released July 30, confirmed this.

Read more...
08/03/2018

Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel

The amount of content needed to create engaging digital experiences has easily doubled, maybe even tripled. Why? The payoff is big...

Read more...
06/19/2018

What Are the Different Types of DXPs? Understanding Digital Experience Platform Models

As customers interact with brands earlier in the buying cycle, and their needs continuously change and expand, it is critical for companies to service the full customer journey by providing a unified customer experience across all of their digital touchpoints.

Read more...
06/15/2018

Six Tips for Improving Your Customer’s Digital Experience

The past five years have seen an enormous expansion in the digital experience (DX) technology landscape. Last year alone saw a 39% uptick to nearly 5,500 DX solutions over 2016...

Read more...
06/13/2018

Understanding Why Micro-Segmentation is Critical to Digital Experiences

It’s not easy for marketers to rise above the noise and connect with potential customers in today’s heavily digitized landscape.

Read more...
05/14/2018

Tech Strategies Digital Experience Leaders Use to Support Innovation

For digital experience (DX) leaders to be successful in deploying and getting business value (ROI) from their digital experience platform (DXP) investments...

Read more...
05/01/2018

What Are the Top 6 Attributes of DX Leaders (...And Their Technology Ecosystems)?

Digital experience (DX) leaders need to possess a more content-centric and technically-adroit skill set than their peers if they want to be more effective in developing and managing their DX ecosystems.

Read more...
04/30/2018

e-Spirit Introduces Next Generation Digital Experience Capabilities

e-Spirit introduced new capabilities of the FirstSpirit Digital Experience Platform (DXP). Innovations include the next generation of its omnichannel marketing capabilities featuring advancements for real-time omnichannel content delivery.

Read more...
04/25/2018

What is a Digital Experience (DX) Ecosystem?

A digital experience (DX) ecosystem is the extended set of enterprise software solutions needed to satisfy the full digital customer journey experience.

Read more...
02/28/2018

AI in the Enterprise: Smarter, Faster, Cheaper

Success in the digital age requires an acute understanding of customer demand, ever-changing market conditions, omnichannel operations, and much more.

Read more...
02/16/2018

Creating Micro-moments of Influence to Secure Customer Loyalty

There has never been a more complicated time to be a marketer. Think about all the different channels available to reach consumers today ...

Read more...
02/05/2018

AI Opportunities to Solve Digital Marketing Challenges

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing.

Read more...
01/31/2018

Delivering Better Mobile Experiences using AI

We’re long past the tipping point of mobile device usage overtaking desktops for internet access.

Read more...
01/29/2018

Dismantling Silos to Build Better Customer Experiences

Large organizations are in the best and worst positions to deliver the great customer experiences which are a foundational element of business success today.

Read more...