e-Spirit in the Media
The latest news about e-Spirit in various media outlets
The latest news about e-Spirit in various media outlets
Retailers Must Adapt Or Die
The COVID-19 pandemic has fundamentally changed the way customers interact with retailers. While online shopping was already common, the pandemic has increased the allure of online shopping and dramatically altered what items customers have prioritized. For retailers to survive in this rapidly changing landscape, they must adjust on the fly to shifting demand by leveraging agile technology solutions.
Three Strategies to Transform Your Retail E-Commerce Business
In order to survive in today’s highly volatile environment, retailers and marketers must leverage technologies. Here are three strategies that focus on delivering great customer experiences that strengthen customer loyalty in retail e-commerce.
Leveraging technology to supercharge customer content
How to create content that is tailored for each customer in each region or country and then deliver it in an efficient and effective manner. Here are four strategies to consider.
Shoe retailer strengthens global presence
LaShoe, a Germany-based global provider of fashionable yet comfortable shoes for women, its marketing team seeks to create inspiring content that meets each customer’s specific needs and accelerates the buying process.
Gartner Magic Quadrant Shelves WCM in 2020: Vendors Discuss the Future
CMS-Connected explores this topic with nine of the Top CMS 2020 vendors to gain their insights on the relevance of WCM now that DXP is being touted as the new standard.
How to Thrive in the Age of the Customer
It’s clear that e-commerce companies, most notably Amazon, have changed the game when it comes to the purchasing process.
2020 E-Commerce Tech Preview: 12 Industry Experts Share Valuable Insights
The 12 contributors to this year’s E-Commerce Tech Preview discuss a wide range of technologies designed to meet, exceed or in a few cases anticipate consumers’ needs
How to Provide the Best Digital Experience to Your Customers
Creating the best customer journey is critical to your company’s success, yet developing a strategy and deploying technology to establish a superior customer journey is challenging.
Digital asset management benefits the future of work
Digital asset management promises to transform digital work, making it easier to tag documents, analyze video and provide image recognition. Here's where it's headed.
2019 Gartner Magic Quadrant for WCM — Visionaries & Niche Players
Welcome to Part Two of CMS-Connected Media Corp.’s (CMSC Media) review of Gartner’s 2019 selection and assessment of the most popular CMS platforms.
Improving customer experience with a content-driven approach
It’s all about improving the customer experience, creating a better customer experience and deploying technology to secure a superior customer experience.
Personalizing Content Builds Customer Loyalty
Successful retailers focus on creating a positive experience for customers when they visit a store, such as creating engaging clothing displays and using lighting to establish a specific mood. Successful online retailers are no different.
TSI Holdings taps e-Spirit to create content-driven customer experiences
To meet the growing demands of its customers, TSI Holdings created a new strategy to help make its digital marketing team more efficient.
e-Spirit Partners with Spryker to Accelerate Time to Revenue for B2B and B2C Digital Commerce Customers
e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP), today announced a new strategic partnership with Spryker, an innovator in the e-commerce platform space.
3 ways snackable content creates relevant digital experiences
Businesses can deliver snackable content through contextual commerce, content as a service and digital twinning to create innovative digital experiences.
How manufacturers can thrive in the ‘age of the customer’
Manufacturers need to learn how to better connect with their customers, and here are three ways to do that, Michael Gerard, chief marketing officer of e-Spirit, writes.
Using Content-Driven Commerce to Improve the Customer Experience
Improving the customer experience is something that almost every marketer is focused on.
NLG tools powered by AI energize, customize, optimize content
Though in its early stages, natural language generation automates content collaboration platforms to streamline employee communications and personalize customer engagement.
5 Ways AI Creates a Personalized Digital Experience
Artificial intelligence (AI) has become one of the most talked about technologies in the retail sector. Why? Because AI helps retailers understand customer preferences, provide tailored content that meets each customer’s unique interests, and make informed decisions about where to spend their valuable marketing dollars.
Five Ways That AI Gives You a Digital Experience Edge
One of the most talked about technologies today is artificial intelligence (AI). Leveraging AI allows marketers to get more out of their digital platforms while using less effort. Tapping into the power of AI helps marketers easily analyze vast amounts of customer data, discover trends and make smarter decisions about where to spend valuable budget.
How AI-Driven Content Improves Personalization and Digital Experiences
By leveraging AI-driven personalization technology which can more accurately determine a consumer’s current journey and anticipate the next step along that journey.
How Do You Raise ARPU? By Creating Hyperpersonalized, AI-Driven Experiences
Like Amazon, successful online retailers are focusing on increasing average revenue per unit (ARPU) as a competitive strategy, not just to establish themselves in the online commerce space but also to flourish.
e-Spirit and Cloudinary Partner on Digital Asset Management
e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP) and Cloudinary, the end-to-end media management platform for many of the world’s top brands, are partnering to make it easier for marketers and brand managers to deliver optimized rich media across all channels for deeper customer engagement, increased ARPU and sales.
E-Spirit Partners with Cloudinary
E-Spirit, a digital experience platform provider, and Cloudinary, a media management platform, are partnering.
e-Spirit Partners with Cloudinary on DAM to Deliver Inspirational Experiences
New partnership empowers FirstSpirit customers to realize the full value of their digital media assets for experiences that inspire customers to action.
Curalate and e-Spirit Partner on User Generated Content for Next Gen Commerce Experiences
e-Spirit, maker of the FirstSpirit Digital Experience Platform(DXP), and Curalate, creator of the leading Social Commerce platform, are partnering to make it easier for global retailers to activate influencers and leverage their user-generated social content to sell more effectively online.
Hyper-Personalized Content is King
Marketing executives continue to look for the next big breakthrough when it comes to improving the customer experience.
Content-as-a-Service Enhances the Customer Experience — Here’s How
Marketing executives are constantly looking for ways to create superior customer experiences and promote customer loyalty. Michael Gerard, Chief Marketing Officer at e-Spirit, discusses how Content-as-a-Service can separate your company from your competitors.
For Content Marketers, Natural Language Generation is a Lifesaver
The growth of content marketing and the need for marketers to populate an expanding number of channels with high-quality content is keeping marketing executives up late at night...
e-Spirit Strengthens Headless CMS for Commerce with Mobify
Recently, e-Spirit and Mobify partnered together to bring this experience to the forefront. I was fortunate enough to connect with Michael Gerard, Chief Marketing Officer at e-Spirit, to not only discuss this recent partnership but to also discuss the benefits of how headless commerce and Progressive Web Apps complement each other.
KMWorld 100 Companies That Matter in Knowledge Management 2019
To help shine a light on innovative knowledge management vendors, each year KMWorld presents the 100 Companies That Matter in Knowledge Management.
Mobify and e-Spirit Partner to Make Headless Commerce Experience a Reality
Next generation headless commerce architecture now a reality for brands and retailers to build, run, and evolve flexible front-ends that combine inspiring content and revenue-generating experiences.
Future-Proofing CX Through Content-as-a-Service
The challenge organizations face today focuses on how do you get personalized content to the growing diversity of digital touchpoints at speed? Get the answer on MyTotalRetail.com.
How Natural Language Generation Improves Personalization and Drives Sales
As retail executives generate large amounts of big data from analytics and BI applications, they must have a strategy in place that is designed to leverage all of that data. Once valuable information is culled and packaged, how can it be used to engage customers more effectively?
Why retailers are adjusting their digital strategies
As technology transforms retail, it is becoming increasingly important for merchants to create a positive customer experience.
Natural Language Generation Fuels Marketing, Decreases Time To Market
NLG is an AI marketing tool used to scale content creation and ease some of the pressure on marketing by automating routine content creation tasks. NLG helps marketers generate a constant flow of individualized content across various channels.
6 Takeaways from Gartner's Magic Quadrant for Web Content Management
Analysts agree that web content management (WCM) technologies remain at the core of delivering digital customer experiences. Gartner in its 2018 Magic Quadrant for Web Content Management, released July 30, confirmed this.
Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel
The amount of content needed to create engaging digital experiences has easily doubled, maybe even tripled. Why? The payoff is big...
What Are the Different Types of DXPs? Understanding Digital Experience Platform Models
As customers interact with brands earlier in the buying cycle, and their needs continuously change and expand, it is critical for companies to service the full customer journey by providing a unified customer experience across all of their digital touchpoints.
Six Tips for Improving Your Customer’s Digital Experience
The past five years have seen an enormous expansion in the digital experience (DX) technology landscape. Last year alone saw a 39% uptick to nearly 5,500 DX solutions over 2016...
Understanding Why Micro-Segmentation is Critical to Digital Experiences
It’s not easy for marketers to rise above the noise and connect with potential customers in today’s heavily digitized landscape.
Tech Strategies Digital Experience Leaders Use to Support Innovation
For digital experience (DX) leaders to be successful in deploying and getting business value (ROI) from their digital experience platform (DXP) investments...
What Are the Top 6 Attributes of DX Leaders (...And Their Technology Ecosystems)?
Digital experience (DX) leaders need to possess a more content-centric and technically-adroit skill set than their peers if they want to be more effective in developing and managing their DX ecosystems.
e-Spirit Introduces Next Generation Digital Experience Capabilities
e-Spirit introduced new capabilities of the FirstSpirit Digital Experience Platform (DXP). Innovations include the next generation of its omnichannel marketing capabilities featuring advancements for real-time omnichannel content delivery.
What is a Digital Experience (DX) Ecosystem?
A digital experience (DX) ecosystem is the extended set of enterprise software solutions needed to satisfy the full digital customer journey experience.
AI in the Enterprise: Smarter, Faster, Cheaper
Success in the digital age requires an acute understanding of customer demand, ever-changing market conditions, omnichannel operations, and much more.
Creating Micro-moments of Influence to Secure Customer Loyalty
There has never been a more complicated time to be a marketer. Think about all the different channels available to reach consumers today ...
AI Opportunities to Solve Digital Marketing Challenges
The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing.
Delivering Better Mobile Experiences using AI
We’re long past the tipping point of mobile device usage overtaking desktops for internet access.
Dismantling Silos to Build Better Customer Experiences
Large organizations are in the best and worst positions to deliver the great customer experiences which are a foundational element of business success today.