e-Spirit in the Media

The latest news about e-Spirit in various media outlets

09/06/2019

2019 Gartner Magic Quadrant for WCM — Visionaries & Niche Players

Welcome to Part Two of CMS-Connected Media Corp.’s (CMSC Media) review of Gartner’s 2019 selection and assessment of the most popular CMS platforms.

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08/30/2019

Improving customer experience with a content-driven approach

It’s all about improving the customer experience, creating a better customer experience and deploying technology to secure a superior customer experience.

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08/23/2019

Personalizing Content Builds Customer Loyalty

Successful retailers focus on creating a positive experience for customers when they visit a store, such as creating engaging clothing displays and using lighting to establish a specific mood. Successful online retailers are no different.

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08/23/2019

TSI Holdings taps e-Spirit to create content-driven customer experiences

To meet the growing demands of its customers, TSI Holdings created a new strategy to help make its digital marketing team more efficient.

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07/22/2019

e-Spirit Partners with Spryker to Accelerate Time to Revenue for B2B and B2C Digital Commerce Customers

e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP), today announced a new strategic partnership with Spryker, an innovator in the e-commerce platform space.

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07/22/2019

3 ways snackable content creates relevant digital experiences

Businesses can deliver snackable content through contextual commerce, content as a service and digital twinning to create innovative digital experiences.

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07/22/2019

How manufacturers can thrive in the ‘age of the customer’

Manufacturers need to learn how to better connect with their customers, and here are three ways to do that, Michael Gerard, chief marketing officer of e-Spirit, writes.

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05/31/2019

5 Ways AI Creates a Personalized Digital Experience

Artificial intelligence (AI) has become one of the most talked about technologies in the retail sector. Why? Because AI helps retailers understand customer preferences, provide tailored content that meets each customer’s unique interests, and make informed decisions about where to spend their valuable marketing dollars.

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05/20/2019

Five Ways That AI Gives You a Digital Experience Edge

One of the most talked about technologies today is artificial intelligence (AI). Leveraging AI allows marketers to get more out of their digital platforms while using less effort. Tapping into the power of AI helps marketers easily analyze vast amounts of customer data, discover trends and make smarter decisions about where to spend valuable budget.

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04/25/2019

How AI-Driven Content Improves Personalization and Digital Experiences

By leveraging AI-driven personalization technology which can more accurately determine a consumer’s current journey and anticipate the next step along that journey.

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04/10/2019

How Do You Raise ARPU? By Creating Hyperpersonalized, AI-Driven Experiences

Like Amazon, successful online retailers are focusing on increasing average revenue per unit (ARPU) as a competitive strategy, not just to establish themselves in the online commerce space but also to flourish.

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04/09/2019

e-Spirit and Cloudinary Partner on Digital Asset Management

e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP) and Cloudinary, the end-to-end media management platform for many of the world’s top brands, are partnering to make it easier for marketers and brand managers to deliver optimized rich media across all channels for deeper customer engagement, increased ARPU and sales.

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04/05/2019

E-Spirit Partners with Cloudinary

E-Spirit, a digital experience platform provider, and Cloudinary, a media management platform, are partnering.

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04/02/2019

e-Spirit Partners with Cloudinary on DAM to Deliver Inspirational Experiences

New partnership empowers FirstSpirit customers to realize the full value of their digital media assets for experiences that inspire customers to action.

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03/28/2019

Curalate and e-Spirit Partner on User Generated Content for Next Gen Commerce Experiences

e-Spirit, maker of the FirstSpirit Digital Experience Platform(DXP), and Curalate, creator of the leading Social Commerce platform, are partnering to make it easier for global retailers to activate influencers and leverage their user-generated social content to sell more effectively online.

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03/26/2019

Hyper-Personalized Content is King

Marketing executives continue to look for the next big breakthrough when it comes to improving the customer experience.

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03/21/2019

Content-as-a-Service Enhances the Customer Experience — Here’s How

Marketing executives are constantly looking for ways to create superior customer experiences and promote customer loyalty. Michael Gerard, Chief Marketing Officer at e-Spirit, discusses how Content-as-a-Service can separate your company from your competitors.

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03/20/2019

For Content Marketers, Natural Language Generation is a Lifesaver

The growth of content marketing and the need for marketers to populate an expanding number of channels with high-quality content is keeping marketing executives up late at night...

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03/14/2019

e-Spirit Strengthens Headless CMS for Commerce with Mobify

Recently, e-Spirit and Mobify partnered together to bring this experience to the forefront. I was fortunate enough to connect with Michael Gerard, Chief Marketing Officer at e-Spirit, to not only discuss this recent partnership but to also discuss the benefits of how headless commerce and Progressive Web Apps complement each other.

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03/11/2019

KMWorld 100 Companies That Matter in Knowledge Management 2019

To help shine a light on innovative knowledge management vendors, each year KMWorld presents the 100 Companies That Matter in Knowledge Management.

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03/05/2019

Mobify and e-Spirit Partner to Make Headless Commerce Experience a Reality

Next generation headless commerce architecture now a reality for brands and retailers to build, run, and evolve flexible front-ends that combine inspiring content and revenue-generating experiences.

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01/03/2019

Future-Proofing CX Through Content-as-a-Service

The challenge organizations face today focuses on how do you get personalized content to the growing diversity of digital touchpoints at speed? Get the answer on MyTotalRetail.com.

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12/10/2018

How Natural Language Generation Improves Personalization and Drives Sales

As retail executives generate large amounts of big data from analytics and BI applications, they must have a strategy in place that is designed to leverage all of that data. Once valuable information is culled and packaged, how can it be used to engage customers more effectively?

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11/12/2018

Why retailers are adjusting their digital strategies

As technology transforms retail, it is becoming increasingly important for merchants to create a positive customer experience.

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10/25/2018

Natural Language Generation Fuels Marketing, Decreases Time To Market

NLG is an AI marketing tool used to scale content creation and ease some of the pressure on marketing by automating routine content creation tasks. NLG helps marketers generate a constant flow of individualized content across various channels.

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08/06/2018

6 Takeaways from Gartner's Magic Quadrant for Web Content Management

Analysts agree that web content management (WCM) technologies remain at the core of delivering digital customer experiences. Gartner in its 2018 Magic Quadrant for Web Content Management, released July 30, confirmed this.

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08/03/2018

Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel

The amount of content needed to create engaging digital experiences has easily doubled, maybe even tripled. Why? The payoff is big...

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06/19/2018

What Are the Different Types of DXPs? Understanding Digital Experience Platform Models

As customers interact with brands earlier in the buying cycle, and their needs continuously change and expand, it is critical for companies to service the full customer journey by providing a unified customer experience across all of their digital touchpoints.

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06/15/2018

Six Tips for Improving Your Customer’s Digital Experience

The past five years have seen an enormous expansion in the digital experience (DX) technology landscape. Last year alone saw a 39% uptick to nearly 5,500 DX solutions over 2016...

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06/13/2018

Understanding Why Micro-Segmentation is Critical to Digital Experiences

It’s not easy for marketers to rise above the noise and connect with potential customers in today’s heavily digitized landscape.

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05/14/2018

Tech Strategies Digital Experience Leaders Use to Support Innovation

For digital experience (DX) leaders to be successful in deploying and getting business value (ROI) from their digital experience platform (DXP) investments...

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05/01/2018

What Are the Top 6 Attributes of DX Leaders (...And Their Technology Ecosystems)?

Digital experience (DX) leaders need to possess a more content-centric and technically-adroit skill set than their peers if they want to be more effective in developing and managing their DX ecosystems.

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04/30/2018

e-Spirit Introduces Next Generation Digital Experience Capabilities

e-Spirit introduced new capabilities of the FirstSpirit Digital Experience Platform (DXP). Innovations include the next generation of its omnichannel marketing capabilities featuring advancements for real-time omnichannel content delivery.

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04/25/2018

What is a Digital Experience (DX) Ecosystem?

A digital experience (DX) ecosystem is the extended set of enterprise software solutions needed to satisfy the full digital customer journey experience.

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02/28/2018

AI in the Enterprise: Smarter, Faster, Cheaper

Success in the digital age requires an acute understanding of customer demand, ever-changing market conditions, omnichannel operations, and much more.

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02/16/2018

Creating Micro-moments of Influence to Secure Customer Loyalty

There has never been a more complicated time to be a marketer. Think about all the different channels available to reach consumers today ...

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02/05/2018

AI Opportunities to Solve Digital Marketing Challenges

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing.

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01/31/2018

Delivering Better Mobile Experiences using AI

We’re long past the tipping point of mobile device usage overtaking desktops for internet access.

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01/29/2018

Dismantling Silos to Build Better Customer Experiences

Large organizations are in the best and worst positions to deliver the great customer experiences which are a foundational element of business success today.

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