Crownpeak in the Media

Delivering an engaging and inspiring digital experience (DX) to consumers is one guaranteed way to establish a competitive advantage in the e-commerce market

To leverage the benefits of cloud technology, consider these steps you can take to migrate your CMS to the cloud.

CMS-Connected Media Corp. is pleased to bring you exclusive coverage of the Gartner Magic Quadrant for DXP 2021

Customer experience (CX) has always been a priority for retailers as they seek to improve engagement and drive customer loyalty.

Deal Extends Crownpeak’s Global Reach – While Empowering Companies Everywhere with a Comprehensive Solution for Delivering High-Quality, Revenue-Boosting Digital Experiences

Two Digital Experience Platform (DXP) providers will be joining forces.

In 2021 brands need to be more adaptive and assemble experiences more quickly to meet digital savvy customer’s evolving needs and expectations.

The Gartner MQ instantly tells the market who the leaders and laggards are and ultimately what platforms a customer should be evaluating. There are a few key takeaways in this new quadrant – and we’ll share them here.

e-Spirit has announced that GNC Holdings, Inc., a leading global specialty retailer of health and wellness products, has selected FirstSpirit to drive engaging customer experiences for its e-commerce business.

GNC has partnered with Target subsidiary Shipt to offer same-day delivery of its health and wellness products across the U.S., and also has teamed up with e-Spirit to enhance its ecommerce customer experience.

Following last year’s bankruptcy filing and store closure plan, GNC Holdings Inc. is now making some serious digital moves to invest in the future of its e-commerce strategy.

GNC Holidings Inc., a health and wellness product retailer, is deploying the FirstSpirit Digital Experience Platform from e-Spirit for a more engaging online customer experience.

GNC Holdings Inc. is leveraging an artificial intelligence (AI) solution to add personalized content to omnichannel interactions.

GNC Holdings, Inc. is employing new tech to drive engaging customer experiences for its e-commerce business.

Udo Sträßer, Chief Revenue Officer at e-Spirit talks about the company’s integration journey with SAP and how they are simplifying the delivery of immersive, content-driven commerce experiences.

A look at how automotive supplier Brose strengthened its hiring practices with an emphasis on using AI technology that focused on segmentation and personalization.

The COVID-19 pandemic has fundamentally changed the way customers interact with retailers. While online shopping was already common, the pandemic has increased the allure of online shopping and dramatically altered what items customers have prioritized. For retailers to survive in this rapidly changing landscape, they must adjust on the fly to shifting demand by leveraging agile technology solutions.

In order to survive in today’s highly volatile environment, retailers and marketers must leverage technologies. Here are three strategies that focus on delivering great customer experiences that strengthen customer loyalty in retail e-commerce.

How to create content that is tailored for each customer in each region or country and then deliver it in an efficient and effective manner. Here are four strategies to consider.

LaShoe, a Germany-based global provider of fashionable yet comfortable shoes for women, its marketing team seeks to create inspiring content that meets each customer’s specific needs and accelerates the buying process.

This blog post is part of a series of discussions with industry influencers that highlights the value that hybrid and headless CMS technology offers, and examines trends that are shaping the industry.

CMS-Connected explores this topic with nine of the Top CMS 2020 vendors to gain their insights on the relevance of WCM now that DXP is being touted as the new standard.

e-Spirit, maker of an industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid headless CMS, today announced it is the first content management system (CMS) to integrate with SAP Commerce Cloud’s decoupled PWA “Spartacus” storefront.

It’s clear that e-commerce companies, most notably Amazon, have changed the game when it comes to the purchasing process.

The 12 contributors to this year’s E-Commerce Tech Preview discuss a wide range of technologies designed to meet, exceed or in a few cases anticipate consumers’ needs

Creating the best customer journey is critical to your company’s success, yet developing a strategy and deploying technology to establish a superior customer journey is challenging.

Digital asset management promises to transform digital work, making it easier to tag documents, analyze video and provide image recognition. Here's where it's headed.

Welcome to Part Two of CMS-Connected Media Corp.’s (CMSC Media) review of Gartner’s 2019 selection and assessment of the most popular CMS platforms.

It’s all about improving the customer experience, creating a better customer experience and deploying technology to secure a superior customer experience.

Successful retailers focus on creating a positive experience for customers when they visit a store, such as creating engaging clothing displays and using lighting to establish a specific mood. Successful online retailers are no different.

To meet the growing demands of its customers, TSI Holdings created a new strategy to help make its digital marketing team more efficient.

e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP), today announced a new strategic partnership with Spryker, an innovator in the e-commerce platform space.

Businesses can deliver snackable content through contextual commerce, content as a service and digital twinning to create innovative digital experiences.

Manufacturers need to learn how to better connect with their customers, and here are three ways to do that, Michael Gerard, chief marketing officer of e-Spirit, writes.

Improving the customer experience is something that almost every marketer is focused on.

Though in its early stages, natural language generation automates content collaboration platforms to streamline employee communications and personalize customer engagement.

Artificial intelligence (AI) has become one of the most talked about technologies in the retail sector. Why? Because AI helps retailers understand customer preferences, provide tailored content that meets each customer’s unique interests, and make informed decisions about where to spend their valuable marketing dollars.

One of the most talked about technologies today is artificial intelligence (AI). Leveraging AI allows marketers to get more out of their digital platforms while using less effort. Tapping into the power of AI helps marketers easily analyze vast amounts of customer data, discover trends and make smarter decisions about where to spend valuable budget.

By leveraging AI-driven personalization technology which can more accurately determine a consumer’s current journey and anticipate the next step along that journey.

Like Amazon, successful online retailers are focusing on increasing average revenue per unit (ARPU) as a competitive strategy, not just to establish themselves in the online commerce space but also to flourish.

e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP) and Cloudinary, the end-to-end media management platform for many of the world’s top brands, are partnering to make it easier for marketers and brand managers to deliver optimized rich media across all channels for deeper customer engagement, increased ARPU and sales.

E-Spirit, a digital experience platform provider, and Cloudinary, a media management platform, are partnering.

New partnership empowers FirstSpirit customers to realize the full value of their digital media assets for experiences that inspire customers to action.

e-Spirit, maker of the FirstSpirit Digital Experience Platform(DXP), and Curalate, creator of the leading Social Commerce platform, are partnering to make it easier for global retailers to activate influencers and leverage their user-generated social content to sell more effectively online.

Marketing executives continue to look for the next big breakthrough when it comes to improving the customer experience.

Marketing executives are constantly looking for ways to create superior customer experiences and promote customer loyalty. Michael Gerard, Chief Marketing Officer at e-Spirit, discusses how Content-as-a-Service can separate your company from your competitors.

The growth of content marketing and the need for marketers to populate an expanding number of channels with high-quality content is keeping marketing executives up late at night...

Recently, e-Spirit and Mobify partnered together to bring this experience to the forefront. I was fortunate enough to connect with Michael Gerard, Chief Marketing Officer at e-Spirit, to not only discuss this recent partnership but to also discuss the benefits of how headless commerce and Progressive Web Apps complement each other.

To help shine a light on innovative knowledge management vendors, each year KMWorld presents the 100 Companies That Matter in Knowledge Management.

Next generation headless commerce architecture now a reality for brands and retailers to build, run, and evolve flexible front-ends that combine inspiring content and revenue-generating experiences.

The challenge organizations face today focuses on how do you get personalized content to the growing diversity of digital touchpoints at speed? Get the answer on MyTotalRetail.com.

As retail executives generate large amounts of big data from analytics and BI applications, they must have a strategy in place that is designed to leverage all of that data. Once valuable information is culled and packaged, how can it be used to engage customers more effectively?

As technology transforms retail, it is becoming increasingly important for merchants to create a positive customer experience.

NLG is an AI marketing tool used to scale content creation and ease some of the pressure on marketing by automating routine content creation tasks. NLG helps marketers generate a constant flow of individualized content across various channels.

Analysts agree that web content management (WCM) technologies remain at the core of delivering digital customer experiences. Gartner in its 2018 Magic Quadrant for Web Content Management, released July 30, confirmed this.

The amount of content needed to create engaging digital experiences has easily doubled, maybe even tripled. Why? The payoff is big...

As customers interact with brands earlier in the buying cycle, and their needs continuously change and expand, it is critical for companies to service the full customer journey by providing a unified customer experience across all of their digital touchpoints.

The past five years have seen an enormous expansion in the digital experience (DX) technology landscape. Last year alone saw a 39% uptick to nearly 5,500 DX solutions over 2016...

It’s not easy for marketers to rise above the noise and connect with potential customers in today’s heavily digitized landscape.

For digital experience (DX) leaders to be successful in deploying and getting business value (ROI) from their digital experience platform (DXP) investments...

Digital experience (DX) leaders need to possess a more content-centric and technically-adroit skill set than their peers if they want to be more effective in developing and managing their DX ecosystems.

e-Spirit introduced new capabilities of the FirstSpirit Digital Experience Platform (DXP). Innovations include the next generation of its omnichannel marketing capabilities featuring advancements for real-time omnichannel content delivery.

A digital experience (DX) ecosystem is the extended set of enterprise software solutions needed to satisfy the full digital customer journey experience.

Success in the digital age requires an acute understanding of customer demand, ever-changing market conditions, omnichannel operations, and much more.

There has never been a more complicated time to be a marketer. Think about all the different channels available to reach consumers today ...

The term artificial intelligence (AI) may bring to mind scenes from a sci-fi movie, but in reality it’s already transforming many industries, including marketing.

We’re long past the tipping point of mobile device usage overtaking desktops for internet access.

Large organizations are in the best and worst positions to deliver the great customer experiences which are a foundational element of business success today.