All for One Group Relies on the FirstSpirit Hybrid CMS

All for One Group uses FirstSpirit Hybrid CMS from e-Spirit as the basis for its websites and personalized customer portal

e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid (headless+) CMS, today announced that All for One Group, a leading consulting and IT group, recently launched a newly rebranded mobile-first website (, microsites and a personalized customer portal powered by FirstSpirit.

All for One marketers use the SaaS-based FirstSpirit DXP and hybrid (headless+) CMS to deliver engaging digital experiences across a myriad of touchpoints, microsites, and landing pages (such as the FirstSpirit serves as a central content hub from which content is managed for multiple websites, increasing efficiency and reducing maintenance of structured data. The company selected FirstSpirit for its legendary ease of use, single sign on, plus its ability to easily integrate with third-party platforms such as Hubspot, SAP and Microsoft solutions; and also for its ability to unify data from these disconnected silos for a holistic view of the customer that empowers marketers to deliver highly personalized digital experiences that turn employees and customers into lifelong fans.

e-Spirit’s SaaS model allows All for One to concentrate less on the day to day management of the system, and more on its core business strategy, giving marketers the dexterity needed to succeed in today’s highly competitive market. e-Spirit’s enterprise-class security ensures that All for One’s digital presence is always up and running ensuring reliable performance. All for One is being supported by e-Spirit Advanced Partner Logic Joe.

In the next phase of the implementation, All for One will completely modernize and optimize the websites and other channels of its various subsidiaries with FirstSpirit.

“As experts in digital transformation, we have high expectations from the software that we use. Prior to beginning this major rebranding effort, we were impressed with the FirstSpirit DXP’s user-friendliness, the ease of integration with our existing SAP systems, and the flexible SaaS operating model. e-Spirit offers much more than a classic CMS, with greater agility and flexibility than expensive 'one-size-fits-all' marketing suites. The solution is a perfect fit for the requirements of our business,” said Anja Brey, head of marketing, All for One Group AG.

“FirstSpirit offers the right features needed for the All for One Group, a rapidly growing group of companies with many subsidiaries under a common umbrella. We were able to easily integrate FirstSpirit with SAP solutions and existing marketing solutions such as HubSpot to create a coherent digital experience solution. The SaaS operating model offers numerous advantages for the customer and us as a partner, and FirstSpirit’s hybrid/headless functionality could also be instrumental to the efficient design of all content processes in the group,” said Torsten Godzisz, development director FirstSpirit from Logic Joe.

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Heidi Unruh
VP Marketing North America