e-Spirit and SmartOSC Sign Global Partnership

e-Spirit and SmartOSC partner to deliver hybrid CMS-driven e-commerce experiences throughout Asia and the United States

e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP) powered by a hybrid CMS, and SmartOSC, an innovation-driven, full-service and global e-commerce agency, have signed a new partner agreement to deliver content-driven ecommerce experiences to customers throughout Southeast Asia (Vietnam, Singapore, Thailand), Japan and Australia--as well as the United States.

SmartOSC has deep e-commerce services expertise. When combined with e-Spirit’s hybrid (headless+) CMS for delivering content-rich, omnichannel e-commerce experiences, the two partners are uniquely positioned to be the go-to providers throughout the region for retail and e-commerce companies seeking to deliver data-driven and personalized e-commerce experiences.

“e-Spirit’s hybrid CMS with deep integrations to enterprise-class e-commerce platforms makes them an important addition to our partner ecosystem,” said Thai Son, CEO of SmartOSC. “Global retailers routinely seek ways to deliver continuous e-commerce experiences at every stage of the customer journey across touchpoints and channels. A hybrid CMS is critical to enabling that vision and we’re thrilled to welcome e-Spirit as our partner.”

"SmartOSC’s deep industry expertise and emphasis on data means they understand the importance of content-driven and personalized e-commerce experiences, and the role experience plays in helping retailers turn their customers into lifelong fans,” said Chee Koon Foong, general manager APAC, e-Spirit.

“By partnering with SmartOSC, we’re aligning ourselves to capture significant market share throughout the region, and globally. We’re pleased to be working with them,” added Udo Sträßer, chief revenue officer, e-Spirit.


Heidi Unruh
VP Marketing North America