e-Spirit Celebrates 20th Anniversary as Demand for Hybrid CMS Drives Rapid Growth

Providing industry-leading, highly personalized customer experiences leads to unprecedented growth in North America, Europe and Asia

e-Spirit Inc., maker of the FirstSpirit Digital Experience Platform (DXP), today is celebrating its 20th anniversary. Originally started in Germany, e-Spirit has seen unprecedented global growth over the past 20 years in North America, Europe and Asia where its FirstSpirit DXP has been powering websites and delivering personalized experiences for global customers such as Nintendo, Bosch, Converse, Blum, Reitmans and BASF. The company was named a Visionary in Gartner’s 2019 Magic Quadrant for Web Content Management. Tapping into the power of its unique hybrid CMS architecture allows customers to easily deliver connected experiences across multiple touchpoints which helps increase revenue, improve customer loyalty and turn customers into lifelong fans.

“Since we started the company e-Spirit has provided technology solutions that improve the customer experience, and our hybrid CMS model offers our customers the most versatile solution available,” said Andreas Knoor, chief product officer and e-Spirit board member. “Our customers and partners appreciate the power of our FirstSpirit solution because it is so advanced and easy to use. We see a bright future that includes continual product improvements that are all designed to create the best digital experiences possible.”

Unlike all-in-one suite solutions, e-Spirit’s FirstSpirit hybrid CMS provides the flexibility that marketing teams need to create engaging experiences for customers, while at the same time requiring minimal IT support. Whether its Forrester praising e-Spirit’s partnership with Salesforce Commerce Cloud or Research in Action touting the strength of FirstSpirit’s hybrid (headless+) CMS technology, analysts and experts continue to recognize e-Spirit as a “Market Leader” thanks to its advanced technology.

e-Spirit’s recently announced next-generation hybrid CMS is being used by customers to simplify how companies engage with their customers. New features such as a Touchpoint Editing, Smart Dashboards and Fragment Creator are all designed to improve the customer experience by allowing marketers to easily edit content and drive marketing campaigns. FirstSpirit provides customers with an unmatched multi-experience that seamlessly integrates multiple customer touchpoints in a way that is unrivaled across the industry.

“We’ve always focused on delivering technology solutions that make it easy for companies to interact with customers and after 20 years we continue to increase our customer and partner base,” said Udo Straesser, chief revenue officer and e-Spirit board member. “We are very proud of what we’ve accomplished during the past 20 years and are looking forward to many years of creating engaging customer experiences for our customers.”


Heidi Unruh
VP Marketing North America