e-Spirit Included in the Gartner 2021 Magic Quadrant for Digital Experience Platforms

e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid headless CMS, today announced it has been named by Gartner in the 2021 Magic Quadrant for Digital Experience Platforms1. The 2021 report includes 16 qualified DXP solutions available in today’s market.

Gartner defines Digital Experience Platforms as “a well-integrated and cohesive set of technologies designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multiexperience customer journeys.”

“We are honored to be included in the Gartner Magic Quadrant for Digital Experience Platforms,” said Udo Sträßer, chief revenue officer, e-Spirit. “Leading brands such as Bosch, ASICS, Grohe, Carter’s and GNC leverage the power of the FirstSpirit DXP to inspire, engage and convert buyers, turning them into lifelong fans. Our hybrid headless CMS with AI-driven personalization makes it fast and easy for companies to deliver individualized, content-driven experiences throughout the entire customer journey.”

Customers across multiple industries see tremendous value and benefit using FirstSpirit DXP. Whether it’s helping Grohe build a Digital Experience Platform to power over 60 websites in 80 countries, allowing ASICS to leverage personalization to improve digital experiences, or making it easy for Carter’s to reap the benefits of its investment in Salesforce Commerce Cloud to reduce time-to-market, FirstSpirit accelerates delivery of personalized, content-driven experiences to any channel and in any digital experience ecosystem.

e-Spirit’s hybrid headless CMS architecture separates FirstSprit DXP from the competition in three key areas:

• Agility: 75%+ faster deployment using the FirstSpirit Experience Accelerator and our API-first, cloud-based CMS architecture.
• Empowerment: FirstSpirit is a SaaS-based solution that is easy to use for both non-technical and technical employees, meaning that content can be created and shared quickly and easily.
• Intelligence: AI-powered personalization and predictive analytics deliver unique content that is targeted to specific customer needs which helps reduce time-to-revenue.

e-Spirit received an overall rating of 4.7 out of 5.0 by Gartner Peer Insights Reviews based on 23 reviews for Digital Experience Platforms and 83% of customers stated that they would recommend FirstSpirit DXP.

e-Spirit was named as a Visionary in the 2019 Gartner Magic Quadrant for Web Content Management, included in the 2020 Forrester Research report Now Tech: Agile Content Management Systems, Q1 2020, and named Market Leader in Research in Action’s Vendor Selection Matrix for Web Experience Management.

2021 Gartner, Magic Quadrant for Digital Experience Platforms, Irina Guseva, Mick MacComascaigh, and Mike Lowndes, January 26, 2021.

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