HDI Insurance Taps e-Spirit to Power B2B Digital Experiences

e-Spirit Inc., maker of the FirstSpirit Digital Experience Platform (DXP) powered by a hybrid CMS, today announced that HDI Insurance, a leading Insurance company based in Germany, has selected FirstSpirit to fuel engaging customer experiences for its B2B websites and intranets. e-Spirit’s abundance of insurance industry references, plus its core strengths in the areas of empowerment, agility, intelligence and omnichannel content distribution were key factors in HDI’s decision. HDI is supported by e-Spirit implementation partner neusta webservices.

"e-Spirit has many convincing references in our market. The FirstSpirit DXP provides us with the security and functionality of an enterprise-class CMS, coupled with integration strength and great content distribution flexibility. The headless CMS capabilities and high agility ensure our digital experience ecosystem is future proof," said Arne Voigtländer, senior online marketing manager at HDI.

"FirstSpirit clearly had the best cost-benefit ratio in the selection process. The Digital Experience Platform is ideal for implementing the requirements of our IT, marketing and specialist departments across the talanx Group," says Jörg Scholtz, managing partner, neusta webservices GmbH.

"Almost two dozen German insurance companies already rely on our Digital Experience Platform. We are pleased to have won HDI as another heavyweight in the market. With FirstSpirit, HDI can reach customers through all channels and touchpoints in a very targeted manner, offering them personalized information, offers and services--a true competitive advantage that leads to satisfied customers and a fast ROI," said Udo Sträßer, CRO at e-Spirit.


Heidi Unruh
VP Marketing North America