Curalate and e-Spirit Partner on User Generated Content for Next Gen Commerce Experiences

New partnership empowers FirstSpirit customers to leverage social media user generated content (UGC) to sell more effectively online.

e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP), and Curalate, creator of the leading Social Commerce platform, are partnering to make it easier for global retailers to activate influencers and leverage their user generated social content to sell more effectively online.

Today’s retailers need new ways to connect with and convert shoppers. This new social content + commerce-focused partnership helps retailers quickly tap into the unique content surrounding their brands and amplify it, making it easier for shoppers to go from inspiration to action. Joint customers can source and select any of that content—including influencer and user-generated images and videos—for re-use across websites and other channels, creating thumb-stopping moments that help shoppers envision how products can be used in their lives, giving them confidence to buy and compelling them to action.

By aligning e-Spirit’s Firstspirit hybrid headless CMS with Curalate’s UGC platform, brands can:

• Launch influencer marketing campaigns that accelerate the path to purchase
• Quickly source and publish user generated content from the easy to use FirstSpirit UI
• Continuously deliver experiences across the entire customer journey that inspire customers to action
• Leverage their investments in powerful UGC/CMS technologies and continue to select best-of-breed solutions throughout the entire e-commerce tech stack

“Social media is no longer simply another commerce channel. It has become a content marketing strategy that leverages the social content customers create to influence buying behavior and increase revenues,” said Curalate CEO and co-founder Apu Gupta. “Together with e-Spirit we’re making influencer generated content not simply a best practice, but a mandate for digital experience-focused marketers everywhere.”

According to Udo Sträßer, chief revenue officer of e-Spirit, “To stay relevant in today’s competitive retail and e-commerce market, brands must leverage all of the tools at their disposal to influence and persuade shoppers. This means having an agile CMS that easily integrates with next generation experience tools such as Curalate. Our integration with Curalate means retailers can quickly tap into fan base content and make it work for them for next generation experiences and an e-commerce edge.”