e-Spirit Showcases Innovation in Action at Leading European DX Tradeshow DMEXCO 2018

Experience the FirstSpirit Digital Experience Platform (DXP) at DMEXCO in hall 8 at booth A-31

Dortmund, August, 16. 2018 – e-Spirit, manufacturer of the FirstSpirit Digital Experience Platform (DXP), will be presenting its newest innovations at DMEXCO 2018, the leading European DX tradeshow and meeting place for key players in digital business, marketing and innovation held in Cologne Germany. e-Spirit will showcase capabilities that help companies achieve a "Digital Experience Edge", a clear competitive advantage in digital marketing. Together with its partners, e-Spirit will showcase the innovative power of the FirstSpirit DXP demonstrating how companies can significantly increase marketing success.

"To take marketing to the next level, you need a vision – and vision and market understanding is why we believe Gartner has recognized e-Spirit as a visionary in the just released 2018 Magic Quadrant for Web Content Management* ", said Jörn Bodemann, CEO of e-Spirit. "The FirstSpirit DXP offers companies a real innovation boost. It simplifies digital complexity, connects silos and gives marketing and IT a platform that gives them a clear edge over their competitors."

Stop by e-Spirit booth A-31 in hall 8 to see:

Cloud in Action: More and more companies are moving their IT to the cloud so they can leverage the many benefits of SaaS and scale globally as needed for faster time to market. e-Spirit supports SaaS/Cloud infrastructures helping companies find the right solutions for their business needs, and works seamlessly with the cloud offerings of leading vendors such as Salesforce and SAP Hybris.

Multi-channel Marketing in Action: FirstSpirit Anywhere, a new component of the FirstSpirit DXP, enables personalized digital experiences in real time via any channel at scale. Channel content is created using an intuitive FragmentCreator UI. e-Spirit’s Omnichannel Manager then enables marketers to review and optimize the channel experience prior to publication. Using the next generation of FirstSpirit CaaS, channel content can be delivered as-a-service to wherever it’s intended to go – mobile, website, voice activated device, store, IoT, digital sign, social network, app – in milliseconds.

AI Algorithms in Action: The FirstSpirit Intelligent Content Engine (ICE) combines solutions for all personalization needs in a single platform. It quickly delivers a measurable return on investment, as it personalizes on the basis of empirical data, analyzes all relevant signals and factors in real time and thereby delivers the best individual offers and experiences.

The new AI-based Predictive Targeting enables FirstSpirit users to increase the success in each channel almost automatically. Marketers receive percentage predictions on the success of potential personalization strategies that can best target audiences. One click is enough to activate optimization suggestions.

With Natural Language Generation (NLG), e-Spirit has another outstanding product extension in its DXP, which uses highly structured data to produce high-quality text such as product descriptions, match reports, financial reports, job descriptions, SEO and other text in real time. This innovation is based on a strategic partnership between e-Spirit and Retresco, a leading provider of content automation.

Content and Commerce in Action: An online store needs the same qualities as a good seller so that it can emotionally appeal to customers. E-commerce systems alone cannot do that. That's why more and more retailers rely on e-Spirit as a decisive plus for content and commerce. Marketers can leverage advanced CMS, AI-based personalization, and omnichannel marketing capabilities, all integrated with the capabilities of the Salesforce Commerce Cloud, SAP Hybris, IBM WebSphere Commerce and many other e-commerce platforms. This also works without additional IT support, is easy to use and is based on certified interfaces. Marketing now has the opportunity to digitally enhance the entire product range. Videos and images can be made shoppable for example editors to quickly create engaging, interactive video shopping experiences.

Partners in Action: e-Spirit’s European partners Arithnea, diva-e, Etecture, I-D Media, Publicis Pixelpark as well as our international DAM technology partner Canto will also exhibit in e-Spirit’s DMEXCO booth. They are among the best service providers in the industry and demonstrate how e-Spirit solutions can drive customer innovation.

You in Action: At www.e-Spirit.com/dmexco, DMEXCO visitors can secure their desired demo event at the e-Spirit booth.

* Gartner, Inc., Magic Quadrant for Web Content Management, Mick MacComascaigh, Jim Murphy, 30 July 2018.

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