e-Spirit Sees Increased Global Demand for FirstSpirit Digital Experience Platform

New customers include well-known brands such as Carter’s, Intersport, Karstadt, Radeberger and Sparda

e-Spirit – maker of the FirstSpirit Digital Experience Platform (DXP) – has signed a large number of new customers in North America, Europe and Asia. Well-known brands and companies in retail, finance, industry, life sciences, telco and fashion have selected the FirstSpirit DXP over the last few months to help deliver digital experiences across multiple channels to compel customers to action and drive revenues.

New customers include North American-based retailer Carter’s, Asia-based multi-brand apparel company TSI Holdings, and a host of EMEA-based international customers such as ANWR GROUP, Eppendorf, hkk Krankenkasse, Intersport Germany, Karstadt, Ludwig-Maximilians-Universität München, Radeberger Gruppe, Sparda-Datenverarbeitung and Witzenmann. e-Spirit attributes this international momentum to increased demand for AI-powered personalization and software-as-a-service, two e-Spirit strengths that are important differentiators for delivering the digital experiences that customers increasingly demand.

"Our product focus on innovation is fueling customer demand. Companies today need close integration between enterprise-class content management, personalization and multi-channel marketing capabilities to set themselves apart from the competition," explains Udo Sträßer, CRO at e-Spirit. "The deep integration of the FirstSpirit DXP with leading e-commerce platforms and other technologies, as well as the ability to use FirstSpirit as a feature-rich, software-as-a-service solution in the cloud, are compelling value drivers for digitally-minded companies. Industry analysts and technology and implementation partners see this as well."

“We were able to launch our Human Woman and Margaret Howell brands in half the time expected using FirstSpirit, surprising everyone,” reports Matahiro Kashiwagi, chief digital officer at TSI. “For a multi-brand apparel company, time-to-market is critical. We’ve seen several early productivity increases: content editors now create content 2.5x faster and update site content 1.5x faster for increased time to market. FirstSpirit has exceeded our expectations in every way.”