e-Spirit and Styla enter into a strategic partnership and expand their offerings

Technology partnership sealed: Software vendors combine design automation with enterprise content management and omnichannel personalization.

e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP), today announced that e-Spirit and Styla, a content experience engine provider, have agreed on a technology partnership. By deeply integrating both software solutions, customers can combine the power of Styla's design automation with the power of e-Spirit's enterprise-class content management and omnichannel personalization. The complementary solutions make e-commerce sites and content marketing campaigns even more successful with little effort. The partnership and integration solution was presented today at the Styla Xperience event in Berlin.

e-Spirit customers can now create compelling user experiences automatically, focusing entirely on the content and success of their activities. With the Styla Content Grid, customers now have a powerful, AI-based and efficiency-enhancing design technology at their disposal. Features such as automatic focus detection and optional background removal help maximize the impact of images, resulting in significantly better results, especially for ecommerce offerings.

"In the future, customers will be gaining more from the user experience than traditional factors such as price, brand or product features. By partnering with Styla, we are expanding our FirstSpirit DXP with an intelligent design algorithm that makes our customers more efficient and innovative for a competitive advantage. You can create attractive websites and experiences across multiple channels automatically and play them synchronized with our Digital Experience Platform. This creates inspiring content and commerce experiences that compel customers to buy,” said Udo Sträßer, CRO of e-Spirit.

Styla customers now get the opportunity to communicate in an innovative and personalized manner in all channels and thus enhance their Styla solution by combining with FirstSpirit DXP. By creating and managing content on a DXP, high-end personalization, and strong integration capability, companies can deliver tailored, relevant omnichannel customer experiences across all channels, differentiating them from competitors.

"The FirstSpirit Digital Experience Platform complements our offer perfectly. It makes it possible to deliver personalized content to customers and to create outstanding user experiences on every communication channel. For example, the FirstSpirit DXP can use any content item on any desired touchpoint and channel to enable omnichannel communication. A clear win-win for us and all customers with e-commerce offerings and content marketing campaigns," says Franz Riedl, founder & chief operating officer at Styla.

Both companies have a strong customer base with well-known companies and brands that can now benefit from the expanded portfolio. FirstSpirit is used, for example, by BASF, Bosch, Commerzbank, EDEKA, GROHE, Geberit, Lancome, L'Oréal, Media-Saturn, Nintendo, Olympus and thyssenkrupp. Styla used by brands and e-commerce stores such as Douglas, OBI, Otto, Orsay, Takko, Thomas Sabo, Fissler or DEPOT.