Witzenmann Delivers Global B2B Digital Experiences with e-Spirit

Leading German manufacturer realizes global digital B2B presence with FirstSpirit Cloud, e-Spirit’s software-as-a-service solution.

e-Spirit, maker of the FirstSpirit Digital Experience Platform (DXP), today announced that The Witzenmann Group, the world's leading manufacturer of flexible metal tubes, expansion joints, metal bellows and automotive components, selected FirstSpirit Cloud, e-Spirit’s DXP with a CMS that supports a headless, hybrid and head-optional delivery mode as its platform of choice for global B2B digital experience management. Witzenmann chose the software-as-a-service (SaaS) solution to more effectively attract new customers via multiple digital channels.

Witzenmann worked with e-Spirit implementation partner Logic Joe on the project. Logic Joe leveraged FirstSpirit’s high interoperability to easily integrate with various systems in its existing digital experience ecosystem, including Brandmaker MRM, MediaPool DAM, Microsoft Dynamics CRM, ClickDimensions and Google Tag Manager. The first two websites-- witzenmann.com and witzenmann.de--are now live. By the end of 2019, all 16 country websites are expected to be live on FirstSpirit Cloud which provides high performance marketing at a low cost of ownership.

"Our goal is to support the complete customer journey with digital tools that improve the end-to-end customer experience. FirstSpirit Cloud is a future-proof tool with very high usability,” said Jochen Geiger, head of marketing for The Witzenmann Group. “Our website is now producing more high-quality leads while providing actionable customer intelligence for our sales teams. And because it is a SaaS solution, it has freed IT from the need to support ongoing website issues so they can focus on more strategic initiatives. FirstSpirit has really delivered."

"FirstSpirit Cloud offers numerous advantages: high interoperability made integrating with third-party systems run smoothly; the development, production and test systems ensure maximum security; and FirstSpirit scales easily," explains Torsten Godzisz, FirstSpirit technical consultant at Logic Joe. "Website users always get the latest DX capabilities for high-performance websites with fast loading times--this also ensures good SEO results."

“This project nicely demonstrates the power of FirstSpirit Cloud for B2B customers that want enterprise class DXP capabilities at a more affordable cost. Logic Joe did a great job with the Witzenmann implementation. We’re all very pleased with the results,” said Udo Sträßer, e-Spirit chief revenue officer.


Heidi Unruh
VP Marketing North America